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No matter if you are a freelancer or business marketing, content marketing is a skill you need to master. Content marketing can be a great way to build brand loyalty, your audience, and your business. 

Blogging can speed up your business, and build your backlinks, keywords, and lead to sales! Blogging can help you become an authority in your niche. For many content marketers, writing blogs can grow your business faster than ever!

 For many marketers, and freelancers, writing blogs can be intimidating. Staring at a white screen and waiting for inspiration can be terrifying! Writing blogs can be easy if you plan for it. 

With careful planning, you can write blogs and create content that drives new customers to your business. If you are looking to make smarter blogs for your business, or to write better blogs follow our tips below.

1. Know Your Target Audience

The best content will fall flat if delivered to the wrong audience. Before you start writing blogs for your business, it’s important to know WHO you are writing too! Identifying your target audience can make it easier to write your blogs. It will help you put a face to the person you are writing for. Knowing your audience helps you make better content for your business or projects. 

So how do you identify your target audience? You can start by looking at demographic information. Using this to build out personas from there. If you are looking to launch your own business, you can look at similar companies, and use analytic tools to identify their demographics.

 If you are an established business you can look at the demographics of your audience (by using demographics) to start building a target persona. If you are a freelancer looking to build your niche, read here for more tips. Outside of basic demographics, you will want to dig deeper such as hobbies, and interests. You can start small such as realtors who are interested in real estate trends. 

When building your target audience you will want to assign a personality type and have a deep understanding of the type of customer you want to attract. You might find that your business has different personas that they should target. 

For creating your blogs and content you should have a core audience that you want to attract, and additional personas that use your business as well. This will make it easier to create personalized content for each niche and make for better performing content.

2. Find Your Brand Voice

Before you begin to write your content, it’s important to determine the voice your brand will take. After you established your target audience this will be easier to identify since you will know the type of content and how your audience communicates. 

Establishing a brand voice is a key factor in how you write your blogs. Your brand voice will determine the tone of your content, from playful to serious, and how your audience will perceive your brand.

 After you identify your target market, you can determine your brand voice by asking these additional questions:

  • What type of content does your audience like and interact with?
  • What influencer does my target audience follow? Why do they like this content?
  • What is the goal of your content? Is it to start conversions or to lead to sales?

The questions are great tips for identifying and collecting real-world examples for your audience. If you are still stuck on how to write for your audience, The Content Marketing Institute shares even more great tips to help you identify your brand voice

woman writing in front of a computer

Some of their advice includes:

  • Describe Your Brand Personality In 3 words.
  • Create A Brand Voice Chart.
  • Know-How To Write In Different Tones.

Knowing your brand voice, and your audience will make it easier to write your content. Not only will you know how to write the words, but how to best converse with your audience! Once you know your audience, and your brand voice, you can begin to research and prepare your blog!

3. Keyword Research

SEO, or search engine optimization, is not just a marketing buzzword. Marketers looking to make an impact with the blogs they write need proper planning, and keyword research to get eyes to your website. Most bloggers can easily write great headlines. 

For those looking to make better blogs for their business, they need to know what to write about and that it is useful to their clients. With proper research, you can see what exactly they are looking for. With proper planning and keyword research, you can rank your blog for keywords that drive them to your business! The best keywords will help you write evergreen content that drives clicks and traffic. 

Having a great keyword and SEO tool will make it easier to compile lists of possible keywords. There are many free and paid tools you can use for your keyword research. When you search for keywords you can use sites such as answer the public, to get ideas on keywords that users use to find businesses. You can see these recommendations to see how many people are searching for that word and if it is relevant for your business. 

Additionally, you can also look at competitors or other businesses to see what keywords they are using to bring clients to their site. You can also look for related content to your industry and use your target personas to decide if that content is a good fit for your site! You can read more SEO best practices here. By now you should have a target audience, brand voice, and a collection of keywords for your blog! Writing your blog may be intimidating but with these steps out of the way you can create great content for your business!

4. Writing Your Blog

Writing is extremely nerve-racking for many first time bloggers. When you are staring at a blank page with your cursor blinking back at you it may be hard to type those few sets of words. Thankfully, writing your blog can be easy with proper planning and editing. Planning out your blog before you start writing will make it much easier to get started.

To properly plan for your blog make sure you have the following:

  • A keyword for your blog.
  • Idea and theme for your blog.
  • Target audience.
  • The goal of your blog.

When you plan your blog, you should write your headline out first. A proper headline will set a goal and them for your blog, and should always use your keyword. You can use tools like a Headline generator to help get you started on headline ideas. By planning your blog before you write, you can make sure your blog fits your business goals! After writing your headline, write the sections of your blog and what you plan to write about. This will make it easier to collect information for your blog and to make sure you include all the information for your blog. You can read more blogging tips here.

 After planning your blog, you can start writing! Don’t worry about your blog being perfect when you first write. It’s easier to just write your blog and fill in your sections and clean it up afterward. Try to avoid cliches, and focus on writing in a tone that your audience will enjoy. Set your time aside to write all the sections of your blog and come back to edit and perfect it! Once your blog is written you can come back to edit and finish your blog!

If the idea of writing your blog is too intimidating, you can hack your way to writing your first draft. Some make a point of only listening to soft music. You should always close social media or chat apps that can be distracting, and if possible, mute your phone! Some use time blocking and write for an hour at a time until their first draft is complete. Others have a blog writing ritual, such as listening to soft music, and lighting a candle to get them in the writing zone! 

Freelancing Website to Write - Freelance career-Freelance

5. Editing And Promoting Your Blog

Writing blogs takes practice! Through proper editing, you can turn a good blog into a great one. When you edit your blog, always wait a day before you review it. This ensures you have a fresh set of eyes on your content, and that you can thoroughly read and edit your blog. Some find it easier to use an editing checklist to make sure they transform their blog into evergreen content. 

Aside from removing grammar and spelling errors, you should be mindful of the tone and intent of the blog. Always use active voice! This makes content more impactful and easier to read. Remove cliches, or write more creatively to express your point. This checklist for editing your blog makes it easy!

When you edit your blog you should ask the following questions:

  • Is this concise and easy to read?
  • Does your blog leave any unanswered questions?
  • Did you learn something from reading this blog?
  • Did This offer new information or insight on the topic?
  • Would I share this blog if I read it?

When editing, make sure to properly format your blog for SEO and include images, alt tags, and meta descriptions for your blog. With your edits complete, you are ready to publish and promote your blog! Now that you published your blog, you should share it with your audience! Don’t be afraid to share your creation with your audience. 

Blogging Wizard recommends using Online communities to promote your blog. In order to properly promote your blog, You have to provide more value by getting involved in discussions. Depending on your target audience, you can hit different social media channels, like twitter, or even groups to grow your blog.

Places to promote your blog:

  • Social Media Pages.
  • Newsletters (Email).
  • Groups and Forums.

Make sure when you share your blog on social media that you make eye-catching images for each platform. Optimizing your images and copy to promote your blog to a larger audience! Don’t forget to use hashtags as well! 

Newsletters are a great way to promote your lists! If you have an established email list for your business, so they will always want to hear what you are doing. You can share simple newsletters that share how excited you are for the new blog! Make sure to share the link and to ask others to share your blog as well. You can also make sure to ask your audience to follow you on your social pages so they also see your blog there! 

Groups are a great way to share your content with a new audience, always ask for feedback on your blog and encourage a conversation about the blog that you wrote. If your blog was helpful and informative it may even lead to more sales! Encouraging sharing on your site, and make sure you have social share options! If you have great content, you should expect to see more traffic and build your business through your blog. You can read more tips to promote your blog here.

If you choose to share your blog on forums, make sure to not be too promotional. In fact, it is better, to be honest about the idea you had about your blog to get honest feedback and only post in communities that want to learn more about your blogs. Spamming your blog in unwanted places will only turn people off from your business, and could result in negative feedback or reviews. 

5 Easy Steps to Write Better Blogs For Your Business

Write  Better Blogs For Your Business

Blogging is a great way to build your business if done correctly. Building your brand, business, and growing your business, a great blog can do all of these for you!

If you want to start blogging for your business, or just write better blogs make sure you use our tips to plan, write, edit, and promote your blog:

  • Know Your Target Audience.
  • Find Your Brand Voice.
  • Keyword Research.
  • Writing Your Blog.
  • Editing And Promoting Your Blog.

What is your favorite blogging tip?

Written By
Catherine Way graduated from Michigan State University with a Bachelors in Advertising. A freelance content marketer for industries such as photography, mortgage, and real estate. She has written for Silver Doctors, The Paper Source, Active Rain, and Progressing Income. She enjoys creative outlets like writing, designing, dancing and modeling. She currently writes and reports for Prime Plus Mortgages - Private Money Lenders Arizona.

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