Let’s face it: There’ll always be a demand for air conditioner repairs, installation of plumbing systems, and maintenance of electrical services. It doesn’t matter where you are in the world; people will always want to live comfortably. And they’re ready to pay a higher premium to do so.
That’s why some people don’t bat an eyelid when paying a high repair bill, especially if their air conditioner is out or the plumbing system fails. You can’t function well at home without them, anyway.
Starting a mechanical business that offers servicing, installation, and maintenance of air conditioners, plumbing systems, and electrical appliances — at a residential and commercial level — is challenging. People won’t automatically do business with you just because they need what you offer. You have to work hard to build your business. And be strategic enough to run it well.
This, as you know, takes time.
Before you can start a mechanical business, there are few things you need to think about:
- Are you interested in what you’re doing? When you’re passionate about your business, you feel a sense of pride and achievement. And you won’t run away when problems arise.
- Is there a lot of competition? If the market is oversaturated, and competition too stiff, you’ll find it so difficult to win customers. Remember when the competition is too high, with many people selling the same services, prices suddenly dip. Then businesses start competing on price.
The lower the prices, the lower your profit margins. Low profits and revenues won’t keep your business afloat for too long. Conversely, when the competition is too low, it means fewer people are interested in the services you offer. It’s the law of demand and supply.
When there’s no demand for mechanical services in the area, you’ll not succeed in your business. It’s, therefore, easier to find out what people want and provide it for them. Than persuading them to buy something they hardly need or want.
Is a Mechanical Services Business a Good Business to Start?
Starting any business is not for the faint of heart. You can have a few clients, hire a couple of technicians, and even find someone to pay your bills and answer the phone, but it won’t make starting a mechanical business any easier.
You’ll need a solid business plan that covers everything from starting your brand to balancing finances the right way. And even so, things won’t go your way as you expect them to. In any case, you’ll be stressed, and you’ll endure long hours at work. But there are a few practical tips you can embody to help you easily start a mechanical business.
1. Seek the Support of Your Family.
This may seem like a no-brainer, but most people looking to start a business, let alone a mechanical business, don’t discuss it with their family. There should be more than just telling your family, “I’m going to start my own business.”
Explain things in detail. Have in-depth talks with them. Because when things are good at home, chances are you’ll succeed out there. Seeking the support of your family means you don’t need to stress about home life. Giving you time to focus on growing your mechanical business.
2. Remember the Money Will Be Tight
The first few years of starting a business won’t be easier. You’ll need to grow your business from scratch. And as such, getting your name out there will take time more than you think. Let’s face it; getting your foot through the door in an oversaturated market is the hardest thing to do.
Mechanical business is an over-saturated business already. There are too many businesses also providing residential and commercial air conditioning, plumbing, and electrical services in many areas within the country. As such, you need to convince customers why they should choose you over the next business. You need to remain visible, relevant, and your business name recognizable.
Until you can figure out how to break into the market, convince customers, and open your own mechanical business — the right way — your money will always be tight.
3. Realize You Might Fail
Failure is inevitable. It’s a definite possibility that most new business owners don’t want to come into terms with it. Failure can happen for several reasons beyond your control, and that’s fine.
However, it’s good to talk to your family first to avoid making grievous mistakes and later regretting it. Before you can start thinking about starting a mechanical business, make sure you’re financially stable to support your family for the next half a year or 12 months. It’s a fact that 8 out of 10 new businesses fail in the first one and a half years.
4. Focus on Success. Always.
Instead of just focusing on how to start a mechanical business. Think along the lines of starting a successful mechanical business instead.
Two things will happen when you do this:
- It trains your mind to succeed.
- It helps you ask the right questions.
Anyone can start a mechanical services business. There’s nothing new about that. But what if you won’t make sales, what good will that do for you? What will make you stand out from the rest? Having a positive attitude is the best way to survive in any situation. It helps you grow a business into the company you want it to be. And it helps you focus on the myriad ways to crush your competition.
In short, failure isn’t an option.
What Are Some Questions to Ask Before Starting a Mechanical Services Business?
If you’re waiting to figure out everything you need before you start a mechanical services business, then you won’t start your business. The important thing to have is your core mission and business model in place, of course. But to help you kick-start a mechanical services business, ask yourself a few questions. And the rest will take shape.
1. Do You Have a Marketing Plan?
First, you need to make your customers know who you are before you can hire the best team to run your mechanical services business.
Invest a lot of time in creating a marketing plan that will convince customers that you’re exactly the right fit for their needs. That you’re who they need to hire for the installation and maintenance of air conditioners and other mechanical devices.
2. Do You Have the Right Equipment and Tools?
To build a successful mechanical services business, you need to have the right tools at your disposal. You can’t have technicians walking around at the site area, for example, without their necessary tools for the job.
Having the right tools doesn’t necessarily mean physical tools alone, used in the field. But also technology that allows your team to get customers approved for financing, submit signed invoices, or simply that allows them to work through a sale.
You must also have in place tools to help you communicate directly to your customers. To let them know that you’ll be dispatching technicians to their home at a particular date and time.
You want to make sure your service is impeccable and effective enough to provide excellent services. This is where proper equipment and tools come in. Customers rely on excellent services before spreading the word about your great service.
3. What Problems Are You Solving?
If you’re not sure what problems your mechanical services are solving, then you need to go back to the drawing board. Your service must solve some sort of need for your customers before you determine the real value it offers.
When you think of a service that solves a problem, you often think about functionality. For example, an air conditioner installed at a property and keeps the air clean. Or, a plumbing system that allows the free flow of water in a home.
4. Who Else Is Doing This?
You can’t become the best mechanical services business in your area if you don’t know who your main competitors are. Do simple research of anyone else out there doing exactly what you’re doing.
Just because someone out there is installing and maintaining commercial air conditioners doesn’t mean you can’t offer the same services, too. However, you need to see how their store looks like or what other mechanical services they offer to decide whether you can provide better services than them. Or find another better location.
How to Start a Mechanical Services Business?
Starting a successful mechanical services business requires creating long-term relationships with customers. But before you can create these relationships, you have to earn credibility. And this starts by acquiring a license from the state.
1. State Contractor’s License
Like every other business, starting a mechanical services business requires paperwork to validate its credibility. There are requirements that, when met, will help you to acquire a license for your business.
These requirements are, typically, similar across all states including:
- State contractor’s license test
- Proof of minimum experience
- Application of the license
- Receipt of payment of fees
2. Contractors’ Insurance
Two types of insurances are necessary for you to start a mechanical services business: 1) workman’s compensation insurance, and 2) general liability insurance.
3. Cost of Starting a Mechanical Services Business
Starting a mechanical services business can cost you an arm. That’s why you need to account for all the expenses your business accrues. Failure to do so will cripple your business.
Remember, you’ll need to buy vehicles, equipment, and tools for your business, and this doesn’t come cheap. If you buy them up-front, the costs could go up than expected. So determined beforehand, the cost of starting a mechanical services business.
Here’s what you’ll further need:
- A vehicle big enough to carry all the equipment and tools.
- Workers’ compensation insurance and liability insurance.
- General tools used in the installation and maintenance of air conditioners, plumbing systems, and electrical services.
- T-shirts with company logos.
- Safety equipment.
- Marketing materials, including business cards and door tags, etc.
4. Improve the Look of Your Mechanical Services Business
Every business wants to come across as a professional in their line of work.
So to be seen as providing installations and maintenance services exceptionally well, you have to improve the look of your mechanical services business. This is one way to establish trust with your customers, especially if you just started.
For example, you can invest in a business website that showcases your services along with your business email. To leave a lasting impression on customers who call in, create a professional voicemail set-up that automatically answers the phone all the time.
5. Create a Business Plan
You can’t overstate the importance of creating a good business plan that acts as a roadmap for your mechanical services business.
It’s within this document that you’ll clearly define your revenue projections, financial obligations, business structure, marketing plan, and your target goal as well as your local competitors. So take your time and develop a business plan that will help you secure funds from financial institutions and help you keep on the right track.
One of the toughest and intimidating things to do for any would-be businessman is to figure out a way on how to successfully start a mechanical services business. It’s not easy. You have to jump through several hoops to find your way to success.
But before you start a mechanical services business, it’s important to ask yourself a few questions: are you truly passionate about mechanical services? And who are your competitors? The answers to these questions will help you create a strategy good enough to run your business.
Remember to seek the support of your family, watch your budget, consider the possibility of failure, and always focus on success as this will train your mind to succeed and ask the right questions all the time.
Lastly, don’t forget to create a business plan. It’s the roadmap you need that will point you in the right direction. Improve the look of your business to establish trust with your customers. And account for all the expenses your business accrues lest you cripple your entire business before you get started.