What started out as a neat way to get all your ideas in one place has now transformed into a dominant force on the internet.
WordPress is the Content Management System (CMS) that holds no bounds. It’s common to see articles on the internet stating that if you want to create a website, blog, or an eCommerce store, then WordPress is the best solution for that.
Trusted by users all over the world, techies and non-techies alike have benefited from the potential of WordPress. It has helped owners build their unique brand identity in the digital world. That too, with relative ease.
With 34% of the world’s websites using WordPress and a market share of 61%, there is no reason not to pick WordPress for your next project.
Moreover, the number of resources available from WordPress’s installation to its configuration is vast. Even if you run into a small problem, you’ll find a solution to it without a doubt.
Because of its popularity, WordPress does not lag behind in innovation. It constantly rolls out new and advanced features that ultimately adds value to the business owners’ operations. Like every preceding year, WordPress has rolled out new updates in 2020 as well.
What will be the WordPress trends that revolve around these updates? Well, let’s find out.
Top 8 WordPress Trends in 2020
1. The Rise of Website Builders
Ever since Elementor was introduced to WordPress, the plugin has amassed unprecedented levels of popularity.
The story goes that in the past, whenever you wanted to get your site customized and stylized, you’d have to incur WordPress Development Services in one form or another.
It was a time when non-techies, afraid of tinkering with code, had to rely on a developer to make visual customizations to the theme.
Now you don’t have to. If you’re creative and have the time, you can design a full-fledged website for yourself through using WordPress builders like Elementor, WP Bakery, or Beaver Builder.
These plugins are simple. They follow the What You See Is What You Get (WYSIWYG) approach; which enables drag and drop features that make it very easy to design and customize a website.
For those with a creative flair but no knowledge of code, Website Builders help them design aesthetic websites that fulfill their brands’ vision.
This doesn’t mean that the job of the web developer is now obsolete. Far from it. The WordPress developer is still important, albeit in more advanced and technical roles.
Because of their popularity within WordPress, page builders like Beaver Builder and Elementor have ramped up web development on new features. The most important of which is its integration with Gutenberg.
So, in the future, be prepared to see new innovations from these WordPress page builders.
2. The AI Revolution Hits WordPress
Artificial Intelligence (AI) is undoubtedly a powerful force in the digital industry. With companies steadily moving towards AI, it shouldn’t come as a surprise when the shift would prompt WordPress to create support for AI applications as well.
Why wouldn’t it be? AI’s adoption rate has jumped to 270% in the past four years, with 37% of companies implementing it in their systems in one way or another. In the coming years, that adoption rate is only expected to rise to 80%.
The benefits of using this modern technology are endless.
Optimized internal business operations, reduced costs, and making better decisions just touch the surface of the advantages one can gain from AI.
As far as the user experience is concerned, with AI and automation, you can gain significant benefits in analyzing user sentiments and optimizing their experiences through the digital sphere.
On WordPress, the prediction is that we’ll see a rise in AI being used to speed up online purchases through WooCommerce.
Payment management, order fulfillment, shipping management, and conversion rate optimization will all be generated through artificial intelligence and require only a hint of human input.
WooCommerce is already so advanced without AI, only time will tell how effective your eCommerce operations can become with AI support.
3. Multi-Purpose Themes and Creativity
As of this writing, WordPress does have support for multi-purpose themes.
Multi-purpose themes are essentially a collection of website theme templates that can be repurposed and customized into a whole new website. It’s the design version of “standing on the shoulders of giants”.
Creators can take inspiration from a variety of different themes, allowing them to create sleek and aesthetic websites that are compatible with WordPress’ core as well as plugins.
Just take a look at Ocean WP, a free multi-purpose theme that helps users create aesthetically designed websites that are fast, secure, and SEO friendly.
This multi-pronged approach towards website design is only gaining traction. In the coming years, with more and more websites switching to WordPress, one can expect this trend to skyrocket.
Additionally, with the website building tools and AI-powered WordPress operations at your behest, you can expect multi-purpose theme utilization to skyrocket significantly in the future.
4. Using AR/VR in WordPress
This fantastic piece of technology is seeing nothing but rise and is expected to rise in a coming couple of years. There have been talks of the AR/VR revolution for some time now but with the rise of VR/AR in the gaming industry, that projection is likely to become a reality.
Big-tech, in particular, is the main contributing factor to this rise. On a regular basis, they’re innovating technologies that guarantee an increase in reaching new customers, tapping new markets, and as an efficient tool for attracting new customers.
To reiterate the gaming example, you don’t have to go beyond Oculus and its VR gear titled Rift. Purchased by Facebook for a whopping $400m with $1.6bn in stock options, the VR device has indeed created a “rift” in how we see virtual reality for all that it is.
When the acquisition took place, Facebook stated that it’s a device that signals the “future of gaming”. On the subject of Rift, they’ve collaborated with gaming giants like Microsoft to deliver an even better gaming experience.
Besides gaming, giants like Facebook and YouTube have developed significant support of AR/VR with options to watch videos in an immersive environment. With VR/AR, it’s like you’re really there!
For its part in the AR/VR revolution, WordPress hasn’t lagged behind. It’s recent authorization and allowance for displaying VR-based content is a testament to that fact.
Because of the prevalent digital competition, it shouldn’t come as a surprise that business owners will look to differentiate themselves using VR.
Imagine a scenario in the not-so-distant future when you have a competitor who offers a 360-degree virtual experience on their website and you don’t.
Wouldn’t it be intuitive for your business processes and bottom line if you did the same for your customers?
5. Improvements in eCommerce
No discussion of WordPress can ever be complete without mentioning its support for eCommerce.
Similar to how WordPress rose to new heights and continues to grow substantially well, WooCommerce has a success story of its own.
It started with WordPress users looking to sell their digital and physical products from their website. WooCommerce, when it first arrived, revolutionized eCommerce processes for WordPress users.
Now, they don’t have to worry about switching to other platforms.
All WordPress users do nowadays is installing the plugin and voila, they have an eCommerce store at their behest.
WooCommerce, the WordPress plugin whose popularity knows no bounds, has dominated the eCommerce Market. With new themes and eCommerce-specific extensions, the plugin that used to add value to B2C is now shifting towards B2B as well.
Apart from the shift, other trends that are expected to give rise to WooCommerce include subscription-based services, mobile shopping, and efficiencies in the online shopping experience.
6. Voice Search Optimization
Performing SEO has been getting really difficult for a while now. Whenever Google rolls out a new update, the stakes become even higher than before.
So, what can you do to avoid that?
Most experts have recommended optimizing your websites for Voice Search instead of text-based queries.
Their opinion is based on carefully observed trends. Voice Search Optimization is the future of search for all the right reasons.
Voice-enabled search functionalities, popularly known as Voice Search allows users to direct commands to search engines like Google or Bing using their voice. This focuses on open-domain keyword query analysis to deliver desired results to users.
With the innovation and rise of voice-enabled solutions like Siri, Alexa, and Echo, you can see the voice search trend going one way: up! For marketers, the voice revolution needs to be considered and worked upon.
With the majority of searches on Google and YouTube being voiced, the trend towards voice SEO is only expected to rise.
For businesses of all sizes, a voice search is a great tool in gaining a competitive market share among heavier competitors. For CRM purposes, voice search is a great way to gather more information regarding user-intent. In turn, that data can prove beneficial in the future SEO strategy.
7. Integrating Chat Bots
Chat bots improve the user experience by a ten-fold. Companies like IBM spend over $1bn on catering to customer service calls out of which 80% are powered by chatbots.
If Big Tech utilizes chatbots on their online stores and customer service operations, there’s no reason for you to not utilize it as well. It’s a powerful CRM technique that’s aged well as a technology.
They help solve customer queries, improve the user experience, and provide valuable insights to business owners for crucial decision-making processes.
When integrated at the right places, they can monitor user-behavior through the eCommerce sales funnel.
It’s a CRM technique that’s gone through technical changes without losing its value.
Because it helps business owners understand user-behavior to a significant degree, chatbots are one of the few “must-have” tools you need to have on your website. In the years to come, chatbots are expected to become more advanced.
Backed by powerful AI tools, these bots, when fed with information, can substantially improve customer interactions and the overall user experience on WordPress.
8. The Benefits of Video Backgrounds
Aesthetics and the modern web experience work hand in hand with each other. The days of generic websites are long gone. For a long time, aesthetics was limited to only static content but now, with the rise in competition in the online world, things have started to venture into dynamism.
For a WordPress website, aesthetic appeal matters a lot. For a long while good Designers have made WordPress websites stand out using a variety of different techniques. One such technique that’s recently gained popularity is the use of video on landing pages.
Video content on site pages is a preferred way to gain more traction to your site. It gets more eyes and captivates the audience to stay on your website. If done correctly, it can help you convert visitors into paying customers as well.
You’ve already seen it on sites like Awwwards. They bring a site to life by adding visual content that demonstrates a proper brand image and voice. The more appealing the video, the more captivated a user would be.
It’s not just about the aesthetics and the fact that it looks “cool”. Integrating optimized video content on the website demonstrates diligence. Not only would the users be inclined to purchase, but they’ll also be appreciative of your efforts towards the site.
That said, it’s fairly easy to add video content to your website. With Gutenberg, you can add it easily to WordPress using its Cover Block features.
WordPress is an innovative platform indeed. It’s easy to use, scalable, and helps business owners build a unique identity for their brand.
While this article focused on mainly the trends evolving around the sphere of WordPress development, it is by no means the only change that’s going around. In the coming years, we’ll see WordPress develop itself even further by venturing into more territories.
Again, because of its popularity, it’s a CMS that loses a lot if it lags behind in the future.