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You’ll agree starting a career in any new field is confusing and scary if not outright challenging.

Digital marketing as a field is no different, more so when you don’t know what to do or where to start. If it’s any consolation, you’re not alone as we’ve all been there.

Seeing as digital marketing is quite a vast field, having a clear path to follow as you build your career favors growth. The converse is true; if you don’t know where you’re going, you’ll get lost. You might have an adventure, yes, but you’re more likely to stagnate without ever realizing your true potential.

Like you, we would hate to see your stall out especially when a career in digital marketing presents endless possibilities and opportunities. Instead, we’d love to see you soar high like an eagle and reach the apex of your digital marketing career.

That’s why we put together the article you’re reading. Our article is based mostly on our experiences and research. It’s a collection of some of the lessons we’ve learned over the course of time or ever since we started in digital marketing.

We truly hope that the following tips will come in handy as you build a successful career in whichever digital marketing vertical you decide to pursue.

1. Choose a Specialization

When you sit down to plan your digital marketing career, consider specializing in one or two areas. You can’t be a jack of trades; you need to be an expert in one area be it SEO, social media marketing, content marketing, or paid advertising among others.

In the digital marketing space, you must be an authority in a chosen field to stand a chance. Why? When people regard you as the go-to person in a particular field, opportunities start knocking on your door. It is the reason experts get called in for interviews on the regular while beginners languish.

You want to attain the revered expert status as soon as possible to compete in the open market that’s digital marketing. How? You learn that from our second tip below.


While specializing in one field has its perks, it pays to have basic knowledge in other areas as well.

If you choose SEO, for instance, your market value goes up if you are knowledgeable in other areas such as HTML, social media, and so on.

Don’t know Where to start?

You can learn which field suits you the best from blogs and resources such as:

2. Build a Personal Brand

And a strong personal brand for that matter. Digital marketing generally involves using digital properties (read internet) to promote brand visibility, drive favorable actions and, ultimately, generate sales.

That being said, how do you expect to shine in digital marketing when you’re not visible on the internet? Here’s a better question. How do you promise employers more brand visibility if you yourself are invisible?

Pointing you back to our first tip, building a strong personal brand goes hand in hand with attaining that expert status we talked about.

To become an expert in your field and build a strong personal brand, you must demonstrate you know your stuff, which is exactly why you need an online presence starting with a professional website.

A website offers you the chance to share knowledge, create brand awareness, and grow a following, all of which help you to become an authority and build a strong brand.

Invest, too, in growing your social media presence and email list as these are also part and parcel of your brand. Other than helping you to stand out in job interviews, a strong personal brand opens doors to many opportunities for career growth, partnership, and so on.


An expert needs to know just a little bit more than the average Joe. Start with a fantastic website. Then learn as much as you can about your chosen field, and share the knowledge on your website. Additionally, create and grow your email list and social media pages. Finally, and this is more important than posting on your own site, guest blog on established websites in your field to get your name and brand out there.

Don’t Know Where to Start?

You can start building a WordPress website at Namecheap or WPEngine among other hosting companies.

Social media pages on Facebook and Twitter among other places are free to create. Create separate business accounts instead of using personal accounts

3. Never Stop Learning

If you invest 10,000 hours in learning a skill, you shall surely master said skill. Invest time and resources in learning all you can about your digital marketing career and make no excuses.


Digital advertising has transformed the world of marketing and has created wonderful career opportunities. Companies now seek multifaceted marketers who can blend strategy with advanced technology.

While you can learn so much about digital marketing from free blogs, it pays to take a structured course or two. If you can get your hands on a digital marketing degree, you’re golden. While organizations are looking for skilled workers who are open to learning, certification offers you an edge over applicants without certification.


Look for learning opportunities to grow skills in your chosen field as well as other areas including soft skills and so on. Also, please never stop learning even when you land your dream job because 1) digital marketing evolves amazingly fast and 2) successful people are life-long learners. You want to be successful, right?

Don’t Know Where to Start?

Here are a couple of learning resources to help you get ahead of the curve:

4. Network

“You’re the average of the five people you spend the most time with. Jim Rohn

However, you don’t need a motivational speaker to tell you he that lies down with dogs shall surely rise up with fleas. But where does that leave us?

If you want to be successful in digital marketing, you must network with successful digital marketers. Your network can build or destroy your career depending on the people you hang out with online or offline.

You should network with people who share your aspirations and dreams. Join forces with marketers who are more talented than you, and ride on the back of their successes, knowledge, and experience.

Note that along the way, you will meet naysayers, doubters, and even the envious type. Your first reaction would be to ignore them, but we urge you to think twice.


Beginners want only to hear positive feedback and affirmations, but experts welcome negative feedback since it’s an opportunity to grow. There are, obviously, those toxic people that you must, of course, avoid at all costs.


Attend networking events (online and offline) and work on developing healthy two-way relationships. Don’t make the connection all about you or you’ll lose.

Don’t Know Where to Start?

  • You can use networking portals. To get started, search “find digital marketing networking events” in Google
  • Host an event and invite your network, or the people you’d like in your network
  • Make use of forums and discussion boards to meet like-minded people who can form part of your network

5. Keep Up with the Latest Trends

If you search “latest trends in digital marketing” in Google, you will turn up over 420 million results. Yep, it’s a popular topic ladies and gentlemen. That means if you want to stay ahead of the market and leverage the power of emerging technologies, you should always be aware of the changes in the digital marketing world.

Don’t get comfortable in the maligned belief that you know everything there is to know about your career. Regularly read digital marketing websites to stay ahead of the latest happenings in the industry because you have no idea where your next big opportunity will come from.


Curate a reading list of the top digital marketing blogs and websites to follow.

Don’t Know Where to Start?

6. Experiment

Experience is the best teacher they say, so don’t shy away from testing out theories on your own. Don’t take everything you read from “experts” as the whole truth and nothing but the truth.

Here’s an example to drive the point home. If you want to discover how websites make it to the first position in Google, don’t just read the numerous tutorials online and sit back. The best course of action is trying to rank your own website on the first page of Google using the skills you’ve learned.

If you follow such a path, you gain both the theoretical and technical skills you need to keep advancing your career.

If you’re going into paid advertising, carry out your experiments so you can understand the process, benefits, and pitfalls to avoid. And so on and so forth.

You will thrill an employer when you show up with practical and real-world skills. You can prove you’re the right candidate for the job if you can show tangible results.


Experiment extensively as you build your personal brand and record your findings.

Don’t Know Where to Start?

Don’t be afraid to test paid ads, analytics, and digital marketing tools (many have free trials). Set up demo sites if you can, and share the findings on your blog.

7. Get the Right Gear

7 Tips on How to Kickstart a  Career in Digital Marketing | CareerMetis.com

To get a leg up on the competition, and make your work incredibly easier, it’s imperative that you get the right tools for the job. For instance, tool A might perform better than tool B in certain situations and vice versa.

If you choose an inferior tool (or don’t know which tool to use for a certain purpose), you’re at a great disadvantage. You need only the best of tools and nothing short of it to ensure your digital marketing career launches and grows smoothly.


Be on the lookout for the best tools to achieve whatever that is you desire. Read reviews and be vigilant.

Don’t Know Where to Start?

Here, a couple of resources covering a wide range of digital marketing tools to get the job done:


A career in digital marketing is highly lucrative even with a low barrier to entry. Anybody can become a digital marketer and make a killing with the right approach. We hope the above tips point you in the right direction as far as starting a career in digital marketing goes.

Did we leave out your favorite tip? Have a question or suggestion? Let us know in the comments. Cheers to a fruitful career in digital marketing!

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