Company loyalty is one of the most central aspects of any workplace. When employees have this loyalty, the business runs smoothly, satisfying each member of the team and improving productivity. But if you’re not there yet, there’s hope. These tips will allow you to build up company loyalty within employees to get your business to be the best it can be.
First, productivity does not necessarily equal loyalty. Consider your current company dynamics. What is working well? What isn’t it?
Take these ideas and apply them to the following tips. Often, areas of improvement for employee loyalty are the same areas that can solve lingering workplace issues. With these 10 tips, you will improve loyalty and bring your company to the next level.
1. Understand Employee Loyalty
The first step is to understand what employee loyalty is. Think of it as a driving force that can propel your company forward with the best mindsets and collaboration. It’s the connection between employer and employee that fosters an environment for success.
Employee loyalty is a state of emotion and dedication for employees who commit to their job’s success and plan to see that success through to fruition. The most loyal employees believe that they are a fit for their role — one that benefits the company and themselves. And because of this dedication, employees will be loyal to those they work with, whether it’s supervisors, CEOs or coworkers.
It’s important to make two distinctions here. A loyal employee isn’t necessarily one who will never leave the company. In fact, at one point or another, most loyal employees will leave. But the crucial part of their current loyalty to your company is that they are fully dedicated to improving the company alongside you and their peers.
The other distinction is that length of employment and employee loyalty don’t necessarily correlate. An employee that’s been part of the company for years could be unproductive and uncommitted. On the other hand, a brand-new hire could have the drive and passion for bringing the company to the next level.
With these ideas in mind, you’ll be able to be more vigilant when it comes to employee loyalty and apply it to the remaining tips.
2. Foster Respect
The best foundation for any relationship is respect. This is a two-way street that both you and your employees can foster. A certain amount of respect comes through the hiring process. You and the new employee get to know, understand and respect each other and your roles. As time progresses, employers and employees can both take steps to ensure the continuation of that respect.
One instance would be respecting differing opinions. During meetings, projects or everyday responsibilities, disagreements are most likely going to come up. Often, you and the employee can turn these into stimulating brainstorm opportunities. If you both disagree on the trajectory of a project, you can collaborate and find a balance between ideas.
It’s a sign of loyalty when employees are trying to complete what they think is best for the company. Listening to an employee shows that you are returning that loyalty.
Encouraging each other’s growth is another sign of respect. When you are supportive of each other, employees are more likely to feel comfortable in their roles. This allows trust to thrive, and you’ll see reciprocation of that investment.
If the day comes when a loyal employee is leaving for another opportunity, they will let you know in advance. When they respect you and the company, they will want what’s best for both. They will do their best not to leave you hanging.
3. Know What Matters
Your employees have needs. These are going to vary from individual to individual, but there are recurring necessities that a job should provide to see a return of loyalty from employees. These range from salary to flexible hours to career growth.
First, the salary is going to be something that the majority of employees look for. If they’re prospective applicants, they’re going to want to know the salary for the role they’re applying for. Current employees will want to know there’s room for promotions or raises. You can compare the salary of that position to similar ones in other companies. If your company’s salaries are lacking, how can you improve upon them?
The demand for higher wages is a global movement now. If you choose to look for other places in the budget to save money, you can put the funding towards paying employees. This decision stays current with the times and also shows employees that you care. Also, a fair salary can lead to a huge leap in employee loyalty.
Other employees will be looking for flexible hours. Some people have families or other commitments, and having a job that allows flexibility will be one they are dedicated to. And career growth is important for everyone to excel.
When you know the specific needs of your employees, you can show them you care. This will lead to reciprocation and a strong dedication to you and the company.
4. Allow Control
One way to show employees that you trust them and their ideas are to properly manage responsibilities and oversight. If you’ve got a lot on your plate, this is a perfect solution to benefit you and your employees. When you allow more freedom, employees become more invested in the company.
The keyword you’re probably hearing a lot lately is “engagement.” This is the process of getting customers, clients, employees and other businesses as involved with your company as possible. For employees, engagement will look like sharing responsibilities. The more work someone puts into a company, the more they will want to see it thrive. Engaging your employees is a great way to maintain that loyalty and commitment.
Collaboration is a prime example of sharing responsibilities. Bringing multiple people in on a project increases the work and commitment put in. Out of it comes employee satisfaction, which leads them to be more loyal, since you entrusted them with important tasks.
Control in other areas may look like the freedom to choose hours, whether or not they work remotely, and more. If your company can provide these choices, it’s a smart investment to do so. You’ll see the relationship between employees and employers strengthen.
5. Create a Strong Brand
To create a strong brand that will improve employee loyalty, you’ll want to work on a couple of different areas within the workplace. The company’s image and your “talent brand” go hand-in-hand. These will put out a positive message that will draw new employees in and improve connections between current staff.
First, your company image will need to be purposeful and engaging. While promoting your services or products, you’ll also want to have an extra factor that goes above and beyond what competitors are doing. This factor could be something like a commitment to sustainable energy or advertising well-rounded benefits for employees. Showing dedication towards something will drive loyalty in return.
The overall image then contributes to your talent brand. This the social or public version of your brand that includes what employees do and how they feel about the company. When you have a public image and a strong brand that employees can identify with, they are more likely to be more loyal to the company. They see the workplace investing in something and they can invest back.
Employees can then use the same advertising of the company’s image and brand to show clients or customers how their workplace culture thrives on loyalty and commitment.
6. Improve the Interview Process
The interview process is your source for fresh prospects. These are the people coming in with new ideas and capabilities that will potentially bring your company to the next level. There are ways to engage current employees in this process that will improve loyalty.
You can look into an employee referral program to engage employees in the search for new talent. With these kinds of programs, employees can refer their friends or colleagues who would be a match for a current opening. Then, if the recommended person receives the job, you can reward the employee who referred them. This boosts engagement and also shows that employees are dedicated to improving the company.
Next, you can have your employees help during the interviewing process. They know the ins and outs of the job and may have experience in the open opportunity. They will have knowledge that can sway your decision one way or the other for the benefit of the workplace.
Last, you should be selective about who you hire. The people that come into the company should be on the same level of loyalty as everyone else. When you bring in the same energy, you are ensuring that employee loyalty remains high.
7. Provide Resources
Employees may need various resources throughout their employment. And they’ll want to know that their company provides what they need. This could be something as simple as providing tools for stress management. But it’s also crucial in case things take a serious turn toward harassment or discrimination.
In terms of stress, paid time off, vacation time and sick days, you’ll want to provide sufficient information on your company’s policies. When employees have access to these resources, they will feel more grateful for their employment. Resources for managing stress could take the form of online programs or access to support groups.
Training, too, is a resource — and it’s an ongoing process. There will always be changes and updates to job roles and the workplace. Providing training for both new and current employees is a must to keep things running smoothly. This lets employees know they can rely on their job and return that commitment. Employees request and value training on similar levels to compensation.
Harassment and discrimination policies are essential. No workplace should operate without these. Your place of employment can go above and beyond to lay out how and when an actionable response will happen. Once employees know they can receive the support and sensitivity they need, they will feel more loyal and respectful of their workplace. But this process must be handled with them in mind to ensure trust.
8. Encourage Growth
Growth, for anyone in the company, is something to encourage, reward and celebrate. When someone makes an advancement upwards, it means they are dedicated to the company and its success. This alone exhibits how employees are loyal. But you can take it a step further to ensure that loyalty and growth continue to increase.
You can do this in several ways. First, you should celebrate employee milestones. When someone in your company achieves something, it should be cause for acknowledgement. They’re proud of their achievement and you should help the company recognize that goal.
You can use rewards to encourage growth as well. A raise or promotion are rewards themselves, but you can also use rewards elsewhere. Completing a challenging project or landing a new client should warrant recognition or some form of motivation to keep going. This creates a cycle of taking a step towards improving every day. Appreciating staff will result in gratitude from them for the company.
Additionally, laying out the steps for promotions is a way to engage employees. Once they see the actionable steps they need to take, it makes it easier to achieve them as opposed to wondering when promotions will come.
9. Understand Change
Change is inevitable. Often, it’s a good thing. Other times, you may have to say farewell to a loyal employee. Understanding the inevitability of change will help the company grow and foster more respect than before.
A preliminary step for employees to embrace change is something you can help with by limiting uncertainty. Through proper communication, your workplace should keep employees up-to-speed with changes no matter how big or small. This way, changes don’t catch employees off-guard and shake things up. Acknowledge upcoming advancements ahead of time and provide an ample adjustment period depending on the scale of the alteration.
Elsewhere, switching up responsibilities could be a fun and refreshing change. You can ask employees which roles they’d like to try out and make sure there is proper coverage within each responsibility or department. Doing so allows people to sharpen or discover skills they didn’t know they had that can benefit the company.
Lastly, you and other employers should be open to new ideas and changes. This encourages trust and mutual loyalty. If an employee proposes something, it’s your responsibility to listen and see how their idea could play out. It could work out in favour of the company.
Communication is one of the most powerful tools out there. It’s an ongoing process that can always use improvement. Just like respect, communication is a two-way street — employers and employees can work on how they communicate with each other to provide the best outcomes for the company.
Constructive criticism can go a long way. You can receive this form of feedback in a positive and receptive manner that lets employees know you’re invested in their thoughts, ideas, and feelings. Then, you can give feedback, in the same way, to help employees improve and excel.
One way to foster positive communication is through stay interviews, which bring employers and employees together. Here, staff can voice their opinions and feelings. What’s working? What’s not? How can you improve upon the workplace in new ways? When a company provides this kind of open feedback and communication, employees understand that employers are invested in their well-being. This results in increased commitment and loyalty.
In an environment where employees and employers communicate properly and understand each other’s needs, the business will ultimately thrive.
Communication, alongside the rest of these tips for company loyalty, is how employee loyalty will take the company to the next level and bring your vision of success into reality.