Are you a small business owner and looking for some SEO hacks that would help you stay ahead of your competitors?
Well, you’re not alone. Irrespective of the business type, businesses always look for simple yet affordable ways to stay ahead of their competitors. And SEO (Search Engine Optimization) is unquestionably is one of them.
Search engine optimization shouldn’t be complicated, though, but sometimes it seems so. You’ll find many businesses out there struggling to rank higher than their rivals even after getting the basics correctly.
Hence it becomes inevitable to understand that performing well in the search results and generating considerable leads, you’ll have to do some extra. Knowing great SEO hacks will help you not only survive in this cut-throat competition but to surpass your competitors. The SEO hacks have the potential to make your business successful and profitable.
As per the research conducted by Search Engine People, nearly 93% of all web traffic comes via search engines. When traditional outbound strategies such as Direct Mail, etc. can generate 9% conversion rates, SEO can generate nearly 14.6% conversion rates.
So, being the owner of a small business, you need to focus on proven SEO growth hacks. If done rightly, there’s no question of your website not doing well in search results and your business not growing significantly.
Here, in this article, we’ll discuss the top 13 simple SEO hacks for small business growth.
13 SEO Hacks for Small Business Growth
1. Identify Your Customers’ Pain Points
Who are you serving? Of course, they’re your customers’ keeping those in mind, you should build your business strategies.
So, before you jump start your SEO strategy, you should have a clear understanding of how your small business serves your clients.
Let’s see some examples:
- What equipment do they use to access your site — smartphones, desktops, or tablets?
- When, how, and where do your potential customers determine they need your products/services?
- What drives your customers the most — a personal desire like food, a favourite place to visit, or an event?
Knowing these questions will help you identify the language they use while searching for your business. Thenceforth, you’ll be in a better position to find appropriate keywords and create content, along with other tasks.
2. Fix Common Technical SEO Issues
You may look healthy, beautiful, and brainy from outside, but it doesn’t necessarily mean that you’re similar from inside your body.
In the same way, your website may be attractive from outside having excellent colour choice, graphics, fonts, and logo. But your site would have technical glitches that may adversely impact your website’s rankings on SERPS and traffic as well.
So, it’s advisable to pay heed to fix the technical aspects, if there’s any, before content and link campaign. For this, the most important thing is an SEO-friendly website structure so that search engines could scrawl properly and index pages.
Some common technical SEO problems that you need to work on are:
- Plagiarized content.
- Website speed.
- Un-optimized webpages.
- Broken links, and
- Improper use of canonical link elements, etc.
3. Focus on Page Speed
When it comes to usability and conversions, page speed plays a crucial role. A lot of people often confused page speed with website speed. Well, there is a difference. Page speed is the speed at which a single page load on your website.
On the other hand, website speed is the speed at which your site loads as users go through it. But page speed is not as straightforward as it appears. It is measured in a lot of different ways, such as fully loaded speed, time to the first byte, and first contextual paint. You can check your page speed by using the Google Page Speed tool.
If you find that your page speed is slow then here are a few tips for you:
4. Create Quality Content
After the web became the mainstream; the adage ‘Content is a king’ still stands true. Without content, your website has a very less chance of getting ranked in search engines. Creating content doesn’t mean simply putting the product details and contact details on a website. Focus on publishing relevant, high quality, original, and optimized content. And for that, you need to keyword research by using tools like Ahref, Google Keywords planner, etc.
These tools will help you in knowing the keywords your target audience is using in searching for your products/services. You will also get to know which keywords a certain amount of search volume already exists. Add those keywords in your all form of content like product descriptions, titles, blogs, category names, guides, etc. While adding keywords, make sure you don’t do overstuffing; otherwise, Google may penalize your website.
5. Optimize Your Website for Mobile Devices
Today, half of the world’s population is using mobile. Currently, there are 4.8 billion mobile users globally. This data shows that companies cannot ignore mobile users. Mobile optimization is a technique of adjusting website content so that visitors, who access your website from their mobile devices, have a great experience.
As per the Statista report, smartphones (including tablets) accounted for approximately 52.6% of the global web traffic in the fourth quarter of 2019.
Therefore, you must create a mobile-responsive website for your business. You cannot afford to ignore it in the age where the usage of mobile devices is so rampant.
But you need to pay heed to these tips to creating your website mobile-responsive:
- Optimize the visual content like logo, etc. ensuring that they load quickly.
- Create relevant, crispy, easy-to-digest content.
- Create touch-friendly navigation tools and buttons.
- Add social sharing buttons to your content so that visitors can easily share them with their social networks.
- Make sure that the page designs are vertical and not static or horizontal.
6. Create Content Clusters
Creating content clusters isn’t rocket science. All you need to create a main page that will act as the pillar page — the centre of content. And all the pages related to it link back to it and also to each other.
To understand it better, let’s have an example. You’ve one pillar page on SEO. Create many other pieces of content on different SEO and other topics such as page speed optimization, keywords research, voice search optimization, etc.
Such kind of linking structure will attract search engines’ attention, and they will have a sense that your pillar page has an authority on the topics that it covers. Consequently, over a period, this strategy will help the page receive a better ranking for the topic.
A HubSpot study proves this. The study reveals that pages with more interlinking get higher ranking in SERP. The study also finds that an increase in internal links also improves impressions.
7. Keep an Eye on Your Competitors
What your competitors are doing – it matters a lot, especially when you’re online.
So, visit your competitors’ websites to know them better. Ideally, you should bother businesses that rank 5-10 positions of search results for the targeted keywords. They’re your potential competitors, and you should analyze them carefully.
While analyzing their websites, try to find out:
- What website structure they follow.
- What these websites rank for.
- How many webpages these sites have indexed.
- How the quality of their backlinks is.
Besides, you should check their page loading speed using a tool because it’s one of the most vital factors in Google’s ranking algorithm. Identify their grey areas – are their pages loading slow? Have they missed any important keywords?
Based on your findings, start working on your website and eliminate those drawbacks.
8. Use Free SEO Tools
The availability of free tools and software is a boon for startups, small enterprises, or any other business owner having a budget issue. But some businesses ignore such free tools presuming that they aren’t worth using.
But, I would advise you not to do that. Make use of it and save money that would be used on other essential business activities.
There are plenty of free SEO tools that you can use:
- Google Analytics.
- Google Webmaster Tool.
- SEO Analyzer, etc.
So, don’t hesitate to use the above mentioned free SEO tools. They all are exceptional in their specific use.
9. Boost the User Experience (UX)
Who is your website for? Of course, for the users, right?
Since user experience is directly related to the website ranking, you need to work on it.
As per Google’s guidelines, webpages should be created mainly for the users and not for SERP.
Therefore, it necessitates you to ensure that your website provides an outstanding user experience to your users. For that, you need to identify your potential users, their needs while developing a webpage for them. Search engines keep an eye on how the users behave on a particular page.
So, how can you achieve this?
Well, there are quite a few elements that you should take into considerations while developing a website — streamlining the website structure being the most crucial aspect. Make sure that your website is easy-to-navigate. It ensures that your target audiences are moving efficiently through your site.
10. Start a Blog
Many businesses don’t think of starting a blog in their early days, but it’s an essential step to take when you create an SEO strategy for your business.
If your blogs are informative and engaging, your users will love to your site time and again, thus building a bridge between you as a business owner and your customers. Make sure that your blog pages match the colours, along with others, for your brand consistency.
Before you start writing a blog, you need to identify your target audience and their taste and concentrate around. Don’t deviate from there because you’re not there to provide information on every topic or to make your colleagues impressed.
Don’t also forget to create accounts on different social media channels and running a campaign there. You can start only with those social channels you’re comfortable with.
11. Improve Meta Tags
You may not know that even small meta tags can help you improve your website’s click-through rate SEO performance. If you optimize your meta description and titles correctly, it can have a massive impact on improving your impressions and website traffic.
It’s because meta-tags appear in the search results, and users see. And they will click only if they’re enticing. Thus, meta tags play a significant role in improving a website’s click-through rates. The more click-through your site gets, the more you’ll be able to convince search engines that your content is relevant to that particular search term.
12. Get Featured Snippets
Fucus on getting featured snippets for your content to improve visibility and traffic to your website. Given the fact featured snippets rank on the top, which is also called the ‘0’ position, getting featured snippets will ensure your site’s high ranking.
13. Use HTTPS Over HTTP
Google favours websites using HTTPS over those using HTTP. In its announcement, Google has clearly said that the site that uses HTTPS will rank high. This is because Google believes that the websites using HTTPS is more secure, and thus more trusted.
So, it’s one crucial SEO hack to use HTTPS and not HTTP. Therefore, it is advisable that if you get an option to choose a website, go with one using HTTPS.
Use These SEO Hacks to Boost Your Small Business Marketing
Now you understand how vital these SEO hacks are in improving your site’s ranking and thus growing your business. They can have a massive impact on your business growth, especially when you’re a small business owner and can’t afford an expensive marketing way.
If you know any other SEO hacks for small businesses that worked for you, do let us know in the comments below.