Look at the trends for the search term “Digital Marketing“.
More and more people are learning “Digital Marketing” as a skill. Even many coaching institutes have opened up that gives you a crash course in Digital marketing.
Yes they teach you the basic stuff, but to learn it you need much more than that
Even I am planning to come up with a free Digital marketing course, so people don’t have to pay a hefty amount of 30-60K. All the information will be given away for free
Digital marketing jobs have seen an upward trend. Why?
Because more and more companies have started using online mediums for customer acquisition. and this has given exponential rise to digital marketing jobs
The best part if that with just a 3-6 month course you can easily get a good-paying digital marketing job.
Learn digital marketing will benefit you in many ways:
- If you are not happy with your current job, then Digital Marketing can be a good option to switch,
- There is no steady 20-30% hike when you change companies. If you can improve your skills and become a good Digital marketer in less time, then you can even change companies at a 50-100% hike. But you should be able to justify your ask by showing your knowledge and how you can help the company in a much better way.
Now, there is a big question on how to get a digital marketing manager job.
Many students take the course and then think, they will now be handling the entire digital marketing strategy of a company
It doesn’t work like that. You will slowly climb this ladder
See Digital marketing is huge.
There are so many verticals like:
- Content marketing.
- Search engine optimization.
- Paid Ads.
- Online Reputation management.
And so much more. To get that high paying Digital marketing manager job, you need first to get yourself comfortable with all of these verticals.
When you have experience and expertise in all of this section of DM, only them you will be able to get the job of Digital marketing manager.
You will be handling the entire online marketing for the company (or along with other managers)
How much does a Digital marketing job pay?
Well, this is the first question that most beginners ask me.
Tell me about the sweet stuff, money? 🙂
Well, I have some stats for you.
Here are few images from naukri.com
I will be honest; if you just know the basics, you will be getting in between $2000 to USD 5000 per month. But yes if you can enhance your digital marketing skills quickly then you can even ask for more
Let me give you an example. I told this method to one of my interns to use it in the interview
I have taken almost 100+ interviews until now. So I know what an interviewer wants to hear from the job applicant
He was going for an SEO (search engine optimization) job as a fresher. Now, I knew that most of the other job applicants would focus on just the interview part, but no one would show proactiveness.
So I asked him to create an SEO audit for the company he was interviewing. Although this is an advanced concept I taught him this in the internship. So he spent a day creating a detailed SEO audit for this company
Now when his turn came for the interview, he had the longest interview. Why, because the interviewer was so impressed by the SEO abilities for a fresher and also the proactiveness of the applicant. He was hired on the spot.
So you have to think of the interviewers’ point of you. What benefit will he get in hiring you? Show these benefits to him, point them out.
Best Resources to Learn Digital Marketing
I am a self-taught digital marketer. So I have not done any course in any class. I have learned it all through hard work and trial and error.
But I know one thing after hiring almost50+ interns from these digital marketing institutes. That most of them are teaching what used to work in 2010.
Digital marketing is dynamic and is continuously evolving
So the best Tips that I recommend you to learn DM are:
- Read a lot on the authority sites like Moz, Backlinko, Robbie Richards, Sumo.com, etc.
- Get comfortable with some amazing tools like Ahrefs, Buzzstream, Canva, etc.
- Practice, practice, and then practice a little more. DM is all about practical knowledge, so make sure you have hands-on experience.
Future of Digital Marketing Jobs
It’s secure, trust me
The penetration of the internet is growing at a rapid pace in India, all thanks to the JIO effect. So the digitalization of consumers will bring in many more jobs
so the sooner you learn and master this skill the better for you.
I have been doing it for 7+ years now…
One thing I mention is that I don’t think this job will be glamorous. You won’t be spending your entire day browsing Facebook and looking at viral videos.
Yes, research is a good part of DM, but there is much more to it. Social media marketing is just one of the sectors of DM. I love SEO, but the majority of people hate it as its extremely boring for many
So this was it from my end, and here I will end this article.