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The employment landscape is changing rapidly. Gone is the era of a single job for life. In this age of digital and social empowerment and the rethinking of old ways of doing business, employees are becoming more and more vocal about what they want from their work. They are prepared to try out various jobs, or even careers until they find one that checks all the boxes.

The modern workforce is shaking up the world of work as we know it and the application process along with it. As a result, recruitment agencies need to shift their approach to finding suitable candidates for their clients.

Securing the right candidates isn’t as easy as posting a job advert on a website or in a newspaper anymore; recruiters have to proactively engage them and find them where they focus most of their attention.

In short, to stay effective and competitive in today’s markets, recruitment agencies need to revise their recruitment strategies and ensure they attract top talent.

1. Keeping up with Modern Trends and Shifts

There is no time for inefficient recruitment processes today. Employers and employees alike have needs that must be met – and as quickly and easily as possible. This applies regardless of whether the positions on offer are part-time, full time, or temporary employment.

Moreover, failure to match job seekers with the right opportunities results in loss of time and money on both sides.

The old system of bulky, bland CV-sending is no longer enough. Recruitment needs to be simplified and streamlined to keep up with modern times.

Statistics indicate that two-thirds of employees will explore a new career opportunity, with 41% browsing job vacancies daily and 70% of that pool applying for up to five new jobs every week. These job seekers are not just looking for better salaries than their current positions provide, though.

They are drawn to jobs that offer flexible working conditions, benefits, training and development, and opportunities for career advancement.

2. Leveraging Recruitment Technology

As candidates become increasingly active and selective in their search for new employment, recruitment strategies need to be innovative and engaging to meet changing trends. Technology can be used to this end; leveraging recruitment programs can help you to meet the needs of both the modern workforce and hiring organizations.

Research shows that 85% of job seekers today use digital platforms to search for jobs. Candidates browse online job boards, recruitment sites, and company web pages to see what is on offer – newspapers no longer have as large a reach or much ease of use. Unlike online postings, print job adverts cannot be updated easily or described in much detail.

Recruitment technology greatly simplifies job application processes, ensuring that job adverts are picked up by search engines and applicants have a more enjoyable and rewarding experience. Just 40% of job seekers enjoy current recruitment processes – negatively impacting their motivation to complete job applications.

Platforms like InteriMarket cut out the need for tedious, time-consuming filling out of forms, allowing candidates to build a comprehensive, accurate, multi-dimensional profile that showcases their skills using audio, video, and concise content. This helps recruiters gain a better understanding of who they are and how they might fit in.


Written By
Bhumika Zhaveri is the Founder and CEO of InteriMarket where we help millions of interim / contracting professionals globally get ahead, connect with relevance and find all opportunities in one place. She has also been in the recruitment industry (HR, talent management, resourcing programs etc.) for over 10 years as a qualified career counsellor with an MBA in Finance, a featured contributor and as thought leader for Biz Catalyst 360 as well as an associate director for a couple organizations.

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