One thing that no one can deny. The world is more connected than ever due to technology. The internet and our devices have changed the way we communicate, share moments with loved ones, and even more shockingly, the way we work.
Yes, you no longer need a 9 to 5 job to make a living. All you need is skills and the ambition to find clients.
The tech revolution has caused a freelancer boom. In fact, freelancersunion.org reports that 34 per cent of the entire US workforce are freelancers. That’s a total of 53 million people, and that number is growing every year. That’s amazing, but it also means that competition is getting more fierce.
With the marketplace becoming more crowded it’s becoming essential for freelancers to distinguish themselves from their fellow independent workers.
Blogging can help you achieve that goal by giving you a platform to fully display your skills.
It can also position you as an expert in your industry.
I know you might be thinking, “A blog? That’s ancient, why bother?”
Well, don’t dismiss the idea just yet.
Here are 10 reasons every serious freelancer should have their own blog.
1. Millions of Potential Readers
Before you dismiss the blog as an ancient relic of the internet’s past, I want you to take a look at these stats.
- Google receives over 100 billion searches per month.
- 60% of marketers say blog content creation is their number 1 inbound marketing priority.
- B2C companies that blogged 11+ times per month acquired 4 times more leads than those that blogged only 4-5 times per month.
- Over 2 million blog post is published every day.
Gauging these numbers, it’s clear that blogging is still a powerful medium for brands and it only seems to be gaining more momentum.
2. Build Your Personal Brand
Just think of some of the internet’s most notable faces and how far personal branding has taken them. Darren Rowse, Pat Flynn, and the grandfather of them all, Seth Godin.
All three guys have their own blogs, and they use their blogs to spread their personal brands, which leads to speaking gigs and huge freelance contracts.
Whether you’re freelancing on Upwork, Outsource.com, or Freelancer.com having a blog to introduce your clients to your work and who you are can do a lot to enhance your personal brand.
3. Showcase Your Individuality
If you go to Upwork right now and type in their search bar “freelance writer” it literally returns thousands of results. With a user base so vast it’s easy to get lost in the sea of faces.
Having your own blog gives you back your individuality and makes you more than just a résumé on a job board.
4. Get Discovered by Clients Through Search Engines
If you blog consistently and do some basic SEO on your content like keyword research eventually some of your articles will rank in the search engines which will bring in free and highly targeted traffic.
It was reported by HubSpot in 2016 that 1 in 10 blog posts are compounding, meaning that their organic search engine traffic is increasing over time.
You can’t overstate how powerful that can be for a freelancer.
5. Harness the Power of Social Media
With all the changes in our world created by our advances in technology, one of the most powerful changes is social media. Nothing in the history of this planet has brought us all together quite like it.
Here’s a fact that really brings that point home.
On Nov 2nd, 2016 Mark Zuckerberg announced through a Facebook post that the site has now crossed over 1.8 billion users. Let me put that in perspective for you: There were only 1.7 billion people on Earth in the year 1900. That’s amazing.
Here are the user numbers of the other popular social networks:
- Instagram 500 million users
- Twitter 313 million users
- Snapchat 200 million users
I think it would be safe to say that social media covers every demographic. So you can be assured that plenty of your potential clients are there waiting to discover you.
That’s where your blog comes into play. It gives you the chance to reach those potential clients through content marketing
If you publish an entertaining or informative post on your blog, the chances of that post receiving social shares are pretty high. That will inevitably introduce you, your brand, and more importantly, your services to a new audience through social media.
6. A Place to Showcase all Your Samples
Many freelance sites limit the number of samples you can showcase. That’s not an issue when you have your own blog.
You can post as many of your samples as you like, and you’ll have a dedicated place to send potential clients to look over samples of your work.
7. Give Your Brand a Professional Feel
Having your own blog can do a lot to enhance your trust with potential clients. Being able to contact a potential client with an email address that ends in yourdomain.com looks a lot more professional than contacting clients from a free yahoo.com email address.
But besides that, having your own blog shows your potential clients that you are running a real business and that you’re willing to invest in yourself.
8. Doesn’t Require much Technical Expertise
To get a blog up and running only takes a few clicks. You don’t have to learn to code or build the platform. Most web hosts have 1 click install capabilities for WordPress, and via WordPress, you can install the theme of your site in 1 click. You can literally be publishing your first post in a matter of minutes.
9. Control Your Communication With Potential Clients and Your Audience
An overwhelming number of freelancers find their clients through social media and job boards.
Both are very powerful resources in discovering and communicating with potential clients.
However, the attitude of “why create my own blog when I can just use social media and job boards to connect with potential clients?” is a bit extreme and can have significant implications for your career.
As powerful as these two mediums are, using them exclusively to connect with potential clients and current clients have one major drawback… You don’t actually own the site, which puts you at the mercy of the platform.
Any changes in the social network or job board rules or a slight tweak in their algorithm can drastically reduce the number of potential clients that you connect with, which can negatively impact your income.
That’s not a concern when you have your own blog. You own the site, the audience, and you make the rules.
10. A Source of Additional Income
One of the great things about having your own blog is that you can create an additional income source by monetizing the blog with ads, product reviews, or by recommending affiliate products to your readers.
11. Inexpensive to Start a Blog
Starting your own blog isn’t expensive nowadays. For example, at Bluehost, you can purchase web hosting for less than $8.00 a month, and they will even give you your domain name free. That’s basically the total cost unless you want to buy a premium WordPress theme to give your site its own look and feel. You can purchase that for under $100 at Themeforest.net.
12. Build a Community
When you create your own blog, you have the opportunity to build a thriving community around your brand and content. This will undoubtedly grow your income through client referrals from your readers.
As the freelancer community grows, it will become increasingly important to distinguish yourself in the marketplace. As you can see by the points in this article, a blog is a great way to achieve that goal. So don’t hesitate to give blogging a try, the sooner, the better.
You never know, it might be the ingredient that propels your freelancing career to new heights.