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Nowadays, it is not just enough anymore to have a suitable brand for your business. You need a personal brand as well. A personal brand is marketing on a more personal level.

Personal branding is the process of creating and preserving that personal brand. 

Having a personal brand defines how people see you and how you express yourself. It is like reputation management and branding together. If your brand is good and worthy, your business has more chances of succeeding.

Why Should You Build Your Brand

Personal branding is not always about selling but making yourself available to others. This is also an extension of who you are and what you want to present to others. If you maintain a strong personal brand your business will appear more humane and caring to others that can win their trust.

And remember, people, trust people so people will trust a personal brand more than a business brand – hence, it is important to build your brand.

How to Build Your Brand

1. Get a Professional Headshot

Headshots realistically demonstrate one’s appearance for casting or branding so to have a good personal branding, having a good headshot will help.

And in choosing a professional headshot photographer you must consider the following; their website, experience, specialty, price, and most importantly the quality of your pictures taken.

2. Be Discoverable Online

You might be the best individual in your field or the most knowledgeable of them all, but it is hard to find you online either by your name, profile, or any relevant information boasting your expertise. If this is the case, you don’t exist. Some professionals create their website for them to be discoverable online.

As Little Giant Web Design would put it, “Having your name or profile available online when they try to search you makes you more credible and authentic.” Over time, people will be more inclined to follow you and that will be a great way to make a memorable impression on others.

3. Have a Professional Purpose

The purpose isn’t just about work. It is something like a fuel that gets us wherever we want to go, it grows as we grow, deepening, and evolving. So learning to open yourself up to curiosity and oddity might surprise you on your quest to satisfy the urge generated by your professional purpose.

It is not always about profit but we must also set a professional purpose because without planning we limit the chance of channeling our future with what we desire.

4. Learn to Listen and Practice Empathy

A successful businessman has empathy and knows how to listen to others. Even in real life, listen to people is important to know their needs, and knowing their needs is advantageous to your part because you now have an idea of what to market and what to supply to meet the demand.

Every business needs to learn the art of listening and share the feelings of others.

businessman using a tablet

5. Practice Writing

Every one of us has the inborn skills in writing about ourselves, expressing what we think and what we feel. We can all write but not all people have the skills to do the right thing to reach and connect with the readers.

The connection is the very essence of writing; it is the most common reason why we write. And all we need to do is to have the courage and overcome one’s fear due to the thinking that we have nothing to share online or that people are not interested enough to listen or follow what we write which may hinder you to develop your innate skills in writing.

6. Re-engineer Your Digital Presence

Reimagining vitality plays an important role in connecting with the customers or clients digitally which is far imaginable to happen in the past. There are three steps in reimagining your digital presence; measure, evaluate, and adjust your platform by recognizing whether the platform is effective or not.

You can also deal with each of these with a different approach and use each channel simultaneously with one another.

7. Analyze Your Competitors

Competitive analysis refers to the relationship between the business strategy and how it deals with the competition which the main purpose is to determine the strengths and weaknesses of each competitor in the market.

You must know who the primary antagonists of your business are and do your very best to play along with them. It is also advantageous that you know them more than they know you, and make sure that you should be able to make yours better than what they can provide.

8. Craft Your Branding Statement

What is a personal brand statement? Your statement is 1-2 sentences answering what you are the best, who you serve, and how you do it uniquely. It sums up your unique promise of value. Your brand statement must be distinctive to you and you alone.

And the step starts with “5 in 5” where we will sit with a partner and talk for five minutes about the following: work experience, education, hobbies and interests, weaknesses, and plans. Knowing these details about yourself will help you create your perfect branding statement.

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9.  Embrace and Expound Your Experience

To have a good personal brand that will give a good impression, you need to balance what you know and what you have not yet known. Remember that experience is the best teacher, but learning from other people’s experiences is the wisest thing to do.

It is also important to embrace and expound your experiences and use them in building a personal brand. You will never go wrong once you’ve learned how to utilize or use what you experience to avoid unwanted scenarios.

10. Be Social by Design

Social media is one of the most powerful media that greatly influences the people. You can use social media to boost discoverability, speaking engagements, in-person interaction, and more. You can supremely make your brand out if you effectively promote it on social media like Facebook, Twitter, Instagram, etc.

To make your brand stand out, start with your profile, and get your social infrastructure right! It is also an important factor that you can create content with great value and you should know how to optimize your speaking engagements using hashtags.

Another thing is, you have to possess an attitude that will remark on the minds of people. And lastly, always be a social wherever you go.

Written By
Kate Manning is an Outreach Community Specialist for Little Giant, a leading digital agency in Auckland that offers digital marketing, branding, web development, e-commerce, and SEO services. When she isn’t working, you can find her watching psych thriller films or keeping up with the latest buzz in the tech world.

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