As 2015 comes to a close in a few weeks, I wanted to write about the idea/principle that has had the most significant impact on my life this year – The 10x Rule.
The concept was introduced to me by a friend one day over coffee. He was telling me about a book he recently read “The 10X Rule: The Only Difference Between Success and Failure“ by Grant Cardone. He explained with passion about how the book immediately changed his mindset. He experienced an immediate and unprecedented surge in motivation. And he applied those concepts to his work and his results have improved dramatically.
This got me hooked. I was curious and I wanted to find out more.
I started watching YouTube Videos by Grant Cardone and saw many of his public speeches. This guy is the real deal. He is a motivational powerhouse…
What I loved the most about Grant Cardone was that there was no fluff in his message. He speaks his mind without any sugar-coating. And his message resonated with me.
To appreciate the essence of The 10X Rule – let’s look at the problem with traditional goal-setting.
Why Most People Usually Fail at Goal-Setting?
Most people set S.M.A.R.T goals.
SMART stands for – specific, measurable, achievable, results-focused, and time-bound.
This type of goal-setting has been programmed into our psyche for that past few decades. I am sure you have read this in multiple books and management courses.
The problem lies with the concept of setting achievable goals. We are already at a disadvantage when we set achievable goals. We are already starting with limitations in our minds.
It is not realistic to earn $100000 for most people. So we lower the bar by aiming for an income of $50000. And when we do succeed in hitting $50000 income – we are not that happy.
How is the 10x Rule Different?
The 10X Rule is not only a mindset but an operating manual for your life (or it should be).
Grant Cardone urges us to change the way we set goals.
No matter what your goal is – multiply that by 10.
If your goal is to earn $100000 annually – instead aim for $1 million annually. If your goal is to write 1 article a month – instead aim to write 10 articles a month.
Let’s do a quick brainstorming.
If you are going to come short on your goal. Which target would you be happy coming short on? $100000 or $1million?
If your original target was $100000 and you only managed to hit $85000 – you are still better off than 90% of the population.
However if your original target was $1 million and you only managed to hit $276000, you are better off than 99% of the population. In other words, you are now in the Top 1%.
Now, let’s look at the other side of the coin. Taking action.
“Most people underestimate the amount of time, and the amount of effort it takes to achieve any goal” – Grant Cardone.
Once you adopt 10X thinking and set 10x goals – you will also need to take massive action to achieve those goals.
This is a no-brainer, right? You know that you need to hustle to hit your targets. You already know that. But now, you have to put in more effort to achieve your goals – because you just scaled your goal 10 times.
Massive action is critical, and it will aid you in your quest for goal attainment.
Let’s say it takes you 10 emails to reach 1 prospect. What if your 10X your outreach? That means you need to send out 100 emails to 10 prospects. And yes, it takes more effort and time to send out 100 emails – but it also improves your chances of reaching more prospects. And eventually more business.
(I know things are not always that simpler- but my goal is to simplify it so that you understand the concept).
Here is the beauty, once you start adopting The 10X rule – you will notice that your competition is limited. Yes, your competition is limited. I am not kidding.
Most people are concerned about competition. Whether you are applying for a job, or your goal is to grow your business – you are concerned about competition. The good news is that most people do not work as hard. Most people do not even work to 1X capacity let alone 10x capacity.
The more you start living the 10x lifestyle – you will notice the gap between you and your competition widening.
How has the 10x Rule Helped Me?
A few months back I decided to start actively blogging on this site. My original goal was to write one article a month. For someone starting that was a reasonable, achievable, realistic goal. I was aiming on writing 10 quality articles within 6 months. Not had, right?
After reading The 10X rule – I realized that I was aiming too low.
So I decided to 10X my goal.
Instead, I aimed at writing 100 articles by the end of the year. I started writing in June of 2015 – it is now December and I have completed 66 articles.
It is unlikely that I will complete my target of 100 articles by Dec 31, 2015 ( I do have a full-time job and it is hard to come up with topics) – however, 66 is still f***ing awesome.
66 articles are much higher than the 10 articles that I originally planned. As a result, blogging has become a part-time job and a hobby. I enjoy writing now.
In the last 6 months, I have received requests from 2 individuals who wanted to contribute to my blog. And I have also been contacted by another blogger inviting me to contribute to his blog. Also, I have noticed a significant increase in the amount of incoming traffic to my website.
Does the 10X rule work? Absolutely, yes!!
Another intangible benefit of the 10x rule for me is that I have become a person with a stronger work ethic. That is something that cannot be taught in school. Using the 10x rule as my guiding principle has made me a person of consistent & disciplined action.
And with massive action comes stronger results. And with stronger results come the life and career that you truly deserve.
How has the 10x rule specifically helped you? Share your story here!!