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The success of any Online Retail Store depends on its Business model. The type of services it offers and how engaging its content is. There’s one major component on which any store’s success largely depends – the platform on which it is based.

The global pandemic situation has magnified eCommerce platforms even more. As per Grand View Research, up until June 2019, the global eCommerce market was estimated at $9.09 trillion and is expected to grow at 14% from the year 2020 to 2027. With such a trajectory, it is evident that the eCommerce sector will be booming soon. You are not alone if you’re thinking of starting an eCommerce business.

For eCommerce websites and portals, Magento and WooCommerce are the two best and most preferable eCommerce platforms in the innovation world. These platforms are written in PHP and are open-source, making them the most popular of them all. It always confuses merchants as to what to choose among them.

Although their similarities, such as both are used for eCommerce platforms, require hosting packages to run the packages. They are also very much different from one another. Magento is quite complicated and robust, while WooCommerce is just a plugin integrated over the core WordPress software.

So, without any delay, let’s check out Magento VS WooCommerce, understand their pros and cons and decide which one to use.

But before that, let’s take a look at the basic functionalities of both Magento and WooCommerce.

A Brief Overview of Magento

Magento Commerce

Magento is a compelling Open-Source framework that lets merchants create an Online shopping store, manage products, and complete payment transactions. Magento also has an enterprise version available, allowing big brands and organizations to deliver their services via a digital platform.

This differential range of Magento offers its services from SMBs to large enterprises. It also allows you to either self-host your website or uses the Magento powered Cloud hosting. As per cminds.com’s research, there are more than 250,000 online stores powered by the Magento platform, making 12% of all the world’s eCommerce websites.

A Brief Overview of WooCommerce 


WordPress was a CMS initially created for increasing the blogging experience of common users.  To convert your WordPress-based solution into an eCommerce platform, you need to integrate WooCommerce Plugin within your system. WooCommerce, unlike Magento, is a plugin built over the core WordPress.

It is an Open-Source plugin that adds eCommerce functionalities and features to your WP platform so that you can use it to create an Online Retail Platform instead of a blogging website. Like Magento, it also allows you to manage inventory, initiate and store payment transaction information, and provide access to hundreds of Wp plugins to support your store. Being the most famous CMS globally, More than 30% of the world’s Online store websites are based on WooCommerce.

Although the end Product from both platforms is the same, they even have some similarities like Open-Source, plugins, use of extensions, templates availability, etc… They differ from each other in a great sense, which makes them unique. So, let’s start with the comparison:

Magento vs. WooCommerce

1. Features Comparison

Both of the platforms offer a range of features; however, we are here comparing only those features that they both have in common:

i. Themes and Templates

Both of the platforms have numerous options in themes and templates from which you can choose from. Both have free themes and paid themes for extra features; however, the customizability of Magento themes is quite higher.

ii. Discounts and Coupons

Both of these platforms allow you to create Discounts and Coupon codes. In Magento, You can create discounts and import codes in different ways; however, in WooCommerce, there’s a basic way to do this, which sometimes is not enough.

iii. Multi-Language Support

MUlti-language support is where Magento takes the Lead in feature comparison as Magento core offerings include multiple built-in languages within their system. However, in WooCommerce, you’ll have to purchase a WPML Plugin for Multi-Language Support.

iv. SEO Capabilities

Magento’s SEO proficiency is what it is known for. Magento can take on big players with its ability to support SEO with the help of SEO extensions. It’ll be a better option in terms of SEO as with Magento. Your store will rise to new levels, higher search ranking, generating more traffic.

2. Price Comparison

Although both platforms are open-source in nature and can be modified as per users’ requirements, they both have a version that offers extra features after paying some money.

WooCommerce is a good option for beginners who are starting with their first eCommerce setup and don’t have much of a budget. However, once you move up the ladder in terms of sales, you’ll feel the limitations of this platform and will end up paying too much on plugins to avail of that extra functionality.

On the other side, Magento offers 2 free versions that anyone can download. Magento charges for Hosting services that can cost from $1 – $200, based on the requirement, something that is doable and negligible in front of the features it offers.  

3. Security Comparison

More than 30,000 websites get hacked every day. Hence, keeping your website safe should be your priority. Websites are known to store consumers’ details, payment transaction details, and much more important and needed to be kept safe.

Although both platforms let you implement several security measures to enhance your website’s security, WooCommerce initial security measures are for beginners, and later in the future, you may end up paying a lot more to enhance the security features using paid extensions.

Unlike WooCommerce, Magento offers high-level security in the free version and continuously updates the level by releasing security patches continuously. Its free version lets you keep track of Unauthorised access, monitor websites, and fix malware easily. Furthermore, you are given an option to enhance the security by equipping your platform with extra tools using Magento 2 Extensions. This makes Magento a preferred channel for website development over WooCommerce.

how to boost your eCommerce sales in 2020

4. Ease Of Use

Another most crucial component apart from security is – Ease of Use, as most newcomers and established business owners refrain from coding and dealing with too much technical process.

When you start with Magento, you’ll gradually feel its complexity in the development process. You might need to learn some coding to keep up with Magento’s potential and create an outstanding solution. There are several features and functionalities available in Magento that can enhance your platform unimaginably; however, it requires professional help.

Since WooCommerce is a built-on software on top of WordPress, it is much easier to handle. It can be installed and used as per users’ requirements, even though they don’t possess any technical knowledge. Moreover, it offers an installation wizard making the process even smoother. By following certain steps, you can integrate your platform with WooCommerce in no time and with the least amount of effort.

5. Speed and Performance

Speed and performance is pretty much the deciding factor for these platforms as if your website is slow or complex to navigate. No visitor will want to visit that, eventually ranking it low on the SEO index and search engines. Slow speed websites can be a huge hit to businesses.

The speed of a website depends on several factors and not just only on the platforms. If you are optic for Magento Web hosting, it’ll offer you a better speed, but if you are going for any other hosting platform and still keeping all the optimizations under check, your website can still perform the best. Optimizations for speed and performance depends upon the size of images you are using, the maximum size of your webpage, animations, and other stuff.

Hence, it cannot be decided based on speed and performance, as they both can perform better under certain conditions and can both be a failure even if they offer better speed optimization techniques.

6. Plugins and Extensions

eCommerce platforms can offer so much, yet it always feels like a space for something new and unique. Hence, the invention of Plugins and Extensions takes place. These platforms have allowed third-party developers to develop and create unique extensions and plugins that can fulfill the requirements of a merchant, making them famous among the fraternity of developers and merchants.

Magento has several extensions available in its marketplace, both paid and free versions, allowing users to leverage the power of these extensions in developing an extraordinary eCommerce platform. These third-party plugins include payment transactions, management tools, site maintenance, optimizations tools, and many more that can enhance your eCommerce solution’s productivity. There’s one issue with this that users need to consider the help of a Magento Developer to install and integrate these extensions within their Magento system.

Like Magento, WooCommers also allows merchants to integrate their systems with such plugins according to their needs from the WordPress marketplace.

Check out this article to know the latest trends in WordPress.

The plus point here is that these plugins can be easily installed even by a non-technical user, eliminating developers’ or professionals’ dependency.

7. Scaling Business

Scaling your business and eCommerce website comes with its own set of challenges. As your sales rise and traffic increases, you need tools and servers that can support and handle your business’s growth trajectory.

Magento‘s sole purpose is to support the eCommerce website. It has been designed for such a website specifically. Although Scaling’s process will cost you a bit more, it’s totally worth it as Magento is a resourceful software and supports a lot of different types of optimization, even at the core level. With Magento, you’ll be able to optimize store caching manually, manage backups, or use a firewall against threats. The only catch here is, You’ll be needing help from Magento Specialists.

On the other hand, scaling in WooCommerce can be a tedious task as it is not a platform per se. It is software built on top of a platform, making it complicated for users to manipulate the structure to support the scaling process. However, this issue is resolved by the number of plugins available in WordPress Marketplace, which offers numerous tools to help you in the scaling process without seeking any help from professionals.

Hence, even after building a whole platform from scratch to support the eCommerce sector, Magento still lacks behind WooCommerce. However, if you have a budget to spend on the scaling process, consider buying Magento’s paid business plan for enterprises, which can benefit more than any other platform.

Magento Developer Building an Ecommerce Store


Both Magento and WooCommerce are well equipped and full-features platforms that can build any online store. When it comes down to choosing between them, the best method is to understand your own requirement, understand your store’s model, and then make the decision about choosing will become much easier.

Looking at the trends and statistics, we all can say that WooCommerce has the edge over Magento in terms of its large customer base, community support, and personalization as a vast number of merchants use WordPress already. They are familiar with the functionality of WP and will feel the same while working with WooCommerce also.

Magento, on the other hand, is a better option for enterprise-level costumes. It surely does lack from WooCommerce in terms of ease of use, costs, and scaling, but the performance of this platform is still unmatched. The complexity of Magento makes it a more enterprise-level solution rather than a common eCommerce solution. The more users can spend on Magento, the better it gets.

We hope this article helps you compare the pros and cons of Magento vs. WooCommerce and gives you an insight into which one is better for your requirements. This will surely help you in deciding which one is better.  

Additional Reading:

Written By
Sneha Rawat works with OrangeMantra, a leading Magento development company known for translating ideas into reality. She loves writing informative blogs on the latest & trending technologies.

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