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In this interview series, we caught up with Meg Guiseppi and Executive Career Brand who shares her expertise and insights about the job search, career change, etc.in today’s marketplace.

Tell Us a Little Bit about Your Company

Executive Career Brand offers strategies and services to help you define, differentiate, and strategically position your unique ROI for today’s executive job search.

How Did You Get Started in This Path?

The business began as an off-site office support services provider and quickly began specializing in executive job search document creation.

For about 20 years now, we have exclusively provided personal branding and executive job search services to c-suite and senior-level executives.

Is This Something You Decided Early on in Your Career?

I have always had a love of words and writing. In earlier careers, much of my work centered on writing.

It was a natural transition to start a business that centers on writing personal marketing materials for executive job search (resumes, LinkedIn profiles, biographies, etc.).

What Is the Best Career Advice You’ve Ever Received?

In a nutshell, “Networking gets the job”.

Responding to job board postings yields dismal results and takes valuable time away from the method that works best: Networking.

That is, identifying employers who will be a mutually good fit and then networking (social networking AND in-person networking) your way into them, so you become known to them.

What Is the Most Exciting Part of Working in This Industry?

I’m fortunate to work with job seekers in all kinds of industries and roles.

It’s never boring learning about what makes them unique and valuable in the job market, and positioning that unique value proposition in their marketing materials for job search.

Your Job Interview-career path-Suitable Candidates

How Do to Stay Abreast of the Industry as an Expert?

To stay current, I belong to several career professionals associations and networks, and I regularly hobnob with other job search and career professionals to discuss emerging trends and ideas.

What Are Some of the Things That You See Job Seekers Struggle with the Most?

Many of the executives I speak with don’t grasp the power and value of personal branding in their job search.

They don’t understand that their hard skills alone won’t sell them as a good-fit candidate in today’s job market.

Also, they don’t understand how important personality (or softer skills) are to hiring professionals.

They don’t understand that by defining and leaning on their brand, they’ll be able to communicate a complete picture of who they are.

What Are the Common Mistakes That You See Them Do?

Two of the biggest mistakes are neglecting to do the initial targeting, research, and branding work, and not knowing how to use LinkedIn to their best advantage.

How Should Job Seekers Approach Job Search Today?

A successful job search begins with knowing what kind of work you want to do, which employers will provide opportunities to do that work, and researching those specific employers to determine what makes you a good fit for them to meet current specific needs.

With that information, you’re able to build your brand and value proposition around the value you offer.

Armed with this, the best job search strategy is networking your way into those target companies, instead of spending endless hours on the job boards, responding to job postings.

The latter yields dismal results. Networking your way in has a very high success rate.

What Is the Biggest Trend(s) You See That Job Seekers Will Face in the Next 2-3 Years?

To keep pace with their competitors, they’ll need to be active on social media.

What Is One Advice You Would Give Someone Who Is Switching Careers?

As with any job search, start with targeting, research, and personal branding.

How Should Job Seekers Get the Most Out of LinkedIn?

Here are just 3 smart personal branding strategies for LinkedIn by Meg Guiseppi:

  1. Fully populate all applicable profile sections, and don’t neglect the little-used ones like Projects, Courses, Honors & Awards, Organizations. The more content in your profile, the more likely it will include more of the relevant keywords people search to find candidates like you. That is, more keywords means better SEO (Search Engine Optimization), leading more people to view your profile.
  2.  Post updates at least a few times a week (more if possible), to stay top of mind with your network and demonstrate your subject matter expertise. Use hashtags and tag people in your updates, whenever possible.
  3. Include an expressive, engaging profile headshot. People will connect better with your brand-reinforcing content if it’s associated with a face. NOT having a headshot can be a major red flag and kick you out of the running.

Meg, What Is You Currently Working on?

I’ve started working on my fifth eBook, which will focus on LinkedIn best practices for personal branding and executive job search.  

What Are the Best Resources You Recommend to Job Seekers?

What Is the Best Way for Our Audience to Reach You?

My Website

Connect with or Follow Meg Guiseppi on Social Media

Meg Guiseppi and Executive Career Brand have also been featured in our recent compilation of the most resourceful career experts and career blogs –  Top Career Advice Websites.   

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