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Employees spend almost 9 to 10 hours a day at their workplaces. It is quite understandable that they expect to be happy in a place where they spend so much time.

Employees actively seek to work with employers who are able to create a happy and productive environment, even if it is at the expense of a higher paycheck.

Strong company culture is essential to promote their search for happiness. Otherwise, it can be an expensive affair for businesses since employee turnover will eat into company profits.

Hence the reason why more and more companies are beginning to view their employees like customers. Businesses need to make sure that their employees are engaged and loyal and will be advocates for their companies.

To achieve this feat, the initial step is to gather employee feedback and evaluate it meticulously. Doing this right can improve employee satisfaction in the workplace.

Employee Satisfaction Survey Decoded

So, what is an employee satisfaction survey? How can you design one? A survey maker can come in handy here.

Conducting an employee satisfaction survey is absolutely essential. It gives businesses a perspective on how their employees view their work experience with a focus on two key factors – happiness and relationships.

Incorporate questions that are direct and to the point – very similar to customer survey templates. This will encourage employees to respond to the survey more implicitly. The feedback would be more honest about the leadership performance and point out lapses in the organizational set-up.

Having employee satisfaction on your goal list is good. However, you cannot achieve it completely based on goodwill alone. Do you still need to consider ROI. Why? Because of high employee churn rates.

A lot of businesses are of the opinion that employee churns at this level is an inherent and uncontrollable part of the economy. In fact, it is quite the opposite.

In a Gallup report, more than 50% of the employees who participated in the survey said that employers could have prevented them from leaving their current jobs when they voluntarily wanted to switch. More than 50% states that their leadership did not even inquire about their levels of satisfaction or if there were any opportunities for growth within the organization during their notice period.

The fundamental concept of minimizing churn rates is to check with employees and see how they feel about their roles, relationships within the organization, and the overall work culture. This, in turn, can help managers understand what motivates them. It also sheds light on their goals in the near future and what they expect from their workplaces.

Gathering feedback builds the foundation to create a great work environment. It also aids in retaining talent in the company. If your employees feel valued, they are more likely to be invested in the company.  

Importance of Employee Feedback Survey

Businesses need to gather information on how their employees feel about their role in the company. Are they engaged? Are they satisfied? It is important to know this because happy employees are great for the business.


  • Productivity increases with less absenteeism.
  • Loyalty to the company goes up.
  • Enhances customer experience.
  • They are likely to become brand advocates.


By analyzing employee sentiment and offering a more personalized experience, businesses are driving them towards sharing their review and feedback with their friends, family, and society at large.

Surveys to Collect and Analyze Employee Feedback

There are several methods of collecting employee feedback. It can range between basic surveys designed using survey software to a more advanced version powered by artificial intelligence.

Check out these popular survey methodologies used by businesses:

1. Anonymous Surveys

This is a simple survey method that is popular when it comes to gathering employee feedback. The employees are free to express their opinions honestly as these survey forms are confidential in nature.

2. Non-Anonymous Surveys

In order to understand which employee is feeling what, it is important for businesses to conduct non-anonymous surveys that offer more in-depth information on specific employee sentiments. With this knowledge, businesses are able to take corrective measures more effectively.

3. Pulse Surveys

For short and quick assessments, businesses are making use of pulse surveys which can be distributed more frequently amongst their employees.

Using Employee Feedback to Offer a Better Workplace Experience

Every business has a unique workplace culture. For some, it may be a more informal environment, while others may offer a more traditional, formal experience. How things get done within the company is determined primarily by the work culture that it promotes, how employees choose to engage with each other, and their behavior. It is also a fusion of their beliefs, values, vision, and system that is shared between the business and their workforce.

Also, it takes trust, transparency, and a whole lot of listening if businesses intend to build a positive work environment. It is important not to venture in the direction where the organization’s culture develops on its own. Instead, a proactive approach will create a positive environment where employees will thrive.

To reinforce desired behaviors, beliefs and ultimately shape a positive work environment, businesses can look towards implementing employee feedback surveys which will reflect the work culture of your business.

Here is what you can do to define a positive work culture:

1. Designing Office Dynamics

The manner in which you design your office space tells a lot about the personality of your organization. It also plays a significant role in defining your office culture which in turn translates into the experience that you offer to your employees. Additionally, it can also influence their productivity and performance in the workplace.

The objective of creating office dynamics is to develop a physical workspace that helps define your organizational culture. By involving your employees in this decision making helps in creating a workspace that is enjoyable and positive.

If you intend to re-design the workspace, then it is best to base it on your key organizational values. Gather feedback from employees via surveys on how the redesigning of the office space will help them thrive in their roles. Your employees will take in good stead and feel valued and appreciated being made a part of this process.

2. Develop Employee Friendly Policies and Procedures

Policies in a company structure help in setting expectations – both for an employer and their employees. They are a reflection of the organizational values and also offer guidance and direction for a variety of situations in the workplace.

Even though many of the policies may be non-negotiable, there is always room for improvement. Adding new policies and procedures that are employee-friendly only goes to define your work environment better.

Ask your employees to share their opinions on any new policy or procedure that you are thinking of introducing into the system. Get their feedback on if these new additions will enhance their productivity and performance in any way. Let me lead you towards your goal of enhancing company culture by making these small changes successful.

3. Being Transparent

Teamwork between employees can only flourish if there are organizational trust and transparency. It not only shows that the employees hold value for the organization but also boosts morale and overall productivity.

Being transparent ensures that the employees are aware of what is happening around them. They feel more involved and invested in the business. And if your employees choose to voice their opinions, they should feel that it will matter to the management and will be acted upon.  

4. Promote Employee Development

Employees today seek opportunities for continuous development in their workplaces. New skills, training, and workshops help them to operate with more efficiency and effectiveness. It also adds to employee satisfaction.

5. Developing a Positive Work Environment

You cannot overhaul your company culture and work environment overnight. But you can define and shape it over a period of time. Seek employee feedback as that supports a positive work environment. It also shows that you care for their inputs and opinions which in turn keeps them engaged and satisfied with the organization.

Written By
Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at ProProfs: a brand that’s known for creating delightfully smart tools such as Quiz Maker.

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