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Move over parent dependency, family values, and real-life relationships – Generation Z’s got a better idea.

For everyone who was born and raised as a Millennial or is old enough to witness this generation shape into a 2000s trend with sets of values completely opposite to all things known to that point, it’s going to get weirdly fascinating to try and understand the new-formed Generation Z. Should we say Gen Z are the new Millennials? Sure, only with a different hemline.

How is Generation Z different?

This second generation of digital natives was raised post 9/11 in a steady recession economy, which makes them oblivious to all things prior. The chaos after 9/11 has brought about a climate of fear, paranoia and panic, alarming and reminding everyone of the general unpredictability of life. With this in mind, behaviors shifted to a more pragmatic side – children were brought up to build a particular self-sufficiency that will make them emotionally and psychologically strong.

What are some of the key qualities of Gen Z?

They are value appreciative

Gen Z is all about turning plans into actualities and taking chances. Most of Gen Zs are hopeful to invent something that would change the world rather than just apply what’s already been invented. According to a survey conducted by marketing firm Sparks & Honey, two-thirds of these kids would rather be entrepreneurs than employees. They are more focused on following passions than on making money but are always on the outlook for the next big thing that will merge the two.

They aren’t family/parents oriented

Unlike Millennials, Gen Zs are all about self-sufficiency. Although this doesn’t really line with their human nature, kids of this generation have found ways to eliminate the every-day need for physical contact and communication by replacing it with the virtual one. And while they are still all working in offices with people in them, the relationships they build at the office are pretty devoid of sentiment and focused on business.

Gen Z appreciates their families but don’t have the need to be around them as much. Further, they themselves aren’t big on building families and having kids but on building businesses that are set to change the world.

They value technology

Born in the era of sudden technology expansion, Gen Z grew up witnessing the power of the internet and technology on everyday life. They’ve, in a way, merged with it and do treat it not as a means to information they need but to a life they are living virtually.

Their commitment to technology at work is exceptional and working with them would require best HR software solutions as they value high-quality technology they can rely on.

The minus factor of this Internet and technology dependency is that, although Gen Zs have built a distant attitude towards their actual families and relationships, they’ve got sucked in into the internet of things and became dependent on their internet-peers’ opinions, adopting a pattern of communication that celebrates identity vagueness but keeps things humanly-open.

For instance, a Gen Z would rather chat online to their peers they don’t actually know in real-life than actually go outside and have a drink with that person. It is argued that such relationships are due to their emphasized practical size – socialize on the internet while at the same time doing work on their computer.

Why recruit anyone from generation Z?

These kids are quick as cats, are incredibly intelligent, career-oriented and way ahead of their time. They carry a particular interest for all future, potentially life-changing notions, including ground-breaking inventions, business techniques, and patterns that would make the business world flourish. Having a Gen Z interested in your line of business is a true statement to you doing something right.

To actually interest a Gen Z into coming to work with you, you need to:

Be open in your communication

Gen Zs value open communication and honesty above everything else; they don’t appreciate being made fools out of, especially with what they can offer. Be clear on what’s expected from them, on how much they are going to earn and what prospects they can count on.

Offer leadership

These kids don’t want to work for you unless they see a path to leadership. Offer them solid plans leading to promotions.

Forget about limits

Gen Zs are all about their coffee to go in one hand and a laptop bag in the other. Forget about limiting a Gen Z to office 9-to-5 idea and offer them mobility that would allow them to mingle around, build relationships outside of the office and provide you with the best possible solutions.


Written By
Nate M. Vickery is a business consultant from Sydney, Australia. His fields of expertise are company management and efficient work environment through latest technology trends, as well as internet marketing. He is also an editor in chief at bizzmarkblog.com.

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