In-store shopping experiences are now a thing of the past (for now). Amid COVID-19, eCommerce is now becoming more important and relevant, with more people shopping online.
And whether you just started your new online store or focused on eCommerce for years, the main goal is to continue boosting your sales. As eCommerce continues to grow today, the more you should take advantage of the right marketing strategies and tips.
But how can you keep the doors open amidst new competition? Read on as I show you how to boost your eCommerce sales!
10 Tips to Boost eCommerce Sales
1. Target Existing Customers
If you have trouble growing, you might presume that it’s because you don’t have enough customers. However, this is a MISCONCEPTION, so don’t jump to such conclusions just yet.
Rather than focusing on customer acquisition strategies, you need to look into customer retention. Loyal customers create such a huge impact on eCommerce websites compared to new customers or those that only made one purchase from your site.
Your loyal customers are more inclined to add more items to their carts, give you higher conversion rates, and generate even more revenue as they visit your website.
YES, it’s important to get new customers, but it’s a pricier marketing strategy compared to focusing on local customers. Loyal customers know your brand, know how to use what you sell, and there isn’t much of a learning curve.
Focus on methods to improve THEIR experience as well, such as customer loyalty programs for incentives. Or send them small tokens of appreciation and other special promos made exclusively for your returning customers.
2. Show Website Trustworthiness
If you visited a website that looks sketchy, you wouldn’t want to purchase from it. Instead, you’ll look for another secure website you can trust.
Because of that, you need to make sure your website is trustworthy for people to stay and make transactions.
The first thing to look into is to make your website SECURE. Cybersecurity is a crucial concern and important factor online shoppers consider. With many credit card fraud cases and online scammers, shoppers are now more careful and wary with where they purchase products and services.
You should recognize the need to secure your website and customer information to get everyone’s trust. To do so, display all security and verification badges your website uses. Also, use antivirus software and other website security providers to ensure security and satisfaction for both your business and customers.
Do NOT lie or mislead your customers and slap on badges you aren’t affiliated with. Make sure you have a relationship with security companies and have proper verifications. This prevents any legal issues!
3. Update Product Photos and Descriptions
Are you selling physical products? Then photos and videos are a crucial component to show people what they’ll receive. High-quality photos and video demonstrations that show your product in the best possible light will help potential customers create purchasing decisions.
If you have clear and updated product photos that look appealing, then you can skip this step. But if you feel like your product photos can look clearer or more attractive, then take the time to retake photos and detailed videos to post on your site.
Besides photos and videos, look into your product descriptions as well. If it’s been a long time since you refreshed your descriptions, it’s time to update it in case of any changes.
When writing product descriptions, it should appeal to your target audience and what they care about the most. Read through customer reviews and feedback, paying attention to specific benefits and features mentioned and the language used.
With all that information, you can incorporate it into the product descriptions you’ll write. And as you write product descriptions, make sure that each product page has been optimized for search engines. Use the best keyword for every product page, including it in the title tag, meta descriptions, the image’s file name, and alt tag.
4. Include Photos With Customer Testimonials
You shouldn’t only be placing clear photos on product pages, but in customer testimonials as well. Customer reviews are crucial to help people make purchasing decisions. More positive reviews can increase the chances of new customers purchasing from you, as they know what to expect and have proof that you are a legitimate seller.
But if they read reviews from nameless and faceless people, it won’t be convincing. So it’s time to take a step further from just words and sentences.
If you can, add a photo and include your customer’s full name and title, along with their review. Encourage customers to share their stories, including photos of them and the product they received. When you combine storytelling with photos, it can help drive more sales to your website AND increase your business’ trustworthiness.
5. Focus on Mobile
Just because you have your own website doesn’t mean you can assume that all customers and viewers are shopping solely from computers and desktops. Today, more and more people are using their mobile devices and tablets for online shopping!
Research shows that up to 40% of mobile users have online shopped using their devices. Furthermore, 63% of millennials are shopping online using their phones. You can’t ignore these whopping numbers!
Because of that, it’s time to ensure that your eCommerce site is mobile-optimized. Without a mobile-friendly website and layout, you can turn away potential sales because of a lack of navigability and slow load speed.
If you don’t have a mobile-optimized site yet, this may be the reason why you’re seeing declines in your sales. So make this a priority, checking if your website layout looks and works well on devices, and making the appropriate changes.
If you have the extra budget and time, you can consider building a mobile app. More customers prefer apps over mobile websites as they are more convenient, faster, and their information is stored, including personalized content and any rewards from using it.
6. Offer Discounts and Promos
This is such a simple and effective tip, though you’ll be surprised that not enough businesses offer discounts and promos to customers.
Research shows that 2/3 of consumers decide to make a purchase they wouldn’t have done without a discount. Furthermore, 80% of consumers are more likely to purchase from new brands based on tempting discounts.
If you are worried about the profit margins, there is one old marketing strategy still being used until now.
Increase your products’ base prices, then put them on sale. One of the most effective online sales is to offer a certain discount on EVERYTHING from their eCommerce website.
After all, everyone loves good deals, and doing this can drive up your sales without sacrificing your profit too much.
Besides having sales and offering discounts, you can also change up your shipping options and create promos centered around them. Shipping plays a huge role, with consumers abandoning their shopping carts because shipping fees are too high, or shipping time is too slow.
So make your shipping options more attractive, such as:
- Free shipping without any minimum spends (make it clear if this is a temporary promo).
- Free shipping for orders meeting minimum amounts.
- Low flat rate for all-ground shipments.
- Offer various shipping speed options at different prices.
7. Showcase Your Best and Popular Products
Once you have updated your product descriptions, photos, and videos, it’s time to give viewers and customers direction. Show everyone what your customers purchase and love the most.
Many potential consumers like seeing bestseller categories on the homepage itself since not everyone knows exactly what they want or need. Furthermore, a wide range of offered products can be overwhelming, which can affect purchasing decisions.
By showcasing your bestsellers, it gives consumers an idea of where to begin and what to purchase based on positive customer reviews and high demand.
You can also use this strategy as an opportunity to promote your products with high-profit margins. While they aren’t the bestsellers (no one will know), you can feature them on the homepage for viewers to see first.
8. Focus on the Holidays and FOMO!
Are the holidays coming up? Then this is the perfect time to take opportunities to ramp up your sales! Special events and holidays are a time consumers shop and spend more money at the same time, compared to any normal day in a year.
That’s why you need to actively promote during any holidays, offering sales and promos during this small window of opportunity. This can give you massive sales, increasing up to 50% at the right times, especially during Christmas!
Break out all your best offers during the most popular holidays in your country. ECommerce websites can especially benefit from this, as more people like the convenience of shopping from home rather than packed malls.
You can even incorporate this into your customer retention strategy, which I mentioned above. Send emails to your customer subscriber list, enticing them to purchase from you during the holidays with exclusive promos and discounts.
Promote your products by updating your descriptions and website design according to the holidays, describing them in terms like, “the perfect gift,” or “the best way to show loved ones you care.”
But what about times that AREN’T the holidays? That’s where you bring out the “FOMO” effect or the fear of missing out. You can do this by creating a sense of urgency when selling your products and services online.
This encourages shoppers to act fast rather than wait to complete purchases at later dates (which they sometimes don’t act on).
Let your customers know that you have limited items remaining, or that you have promos ending soon. Using these strategies can get price-sensitive consumers to create an instant purchasing decision to avoid spending more after the promo is over.
Run flash sales or send discounts that expire soon, notify people that items in their shopping cart are running out, there are many strategies you can do around it!
9. Accept Various Payment Options
You have to give people more options not only in products and shipment but in payment as well. If you only accept one type of payment (usually credit cards), then you’re alienating many potential customers. Instead of adjusting to your mode of payment, they’ll look for another business that accepts other payment options for convenience.
Besides credit cards, your website should also be able to accept debit cards from different banks and financial institutions. You should also consider giving customers the option to pay using PayPal and Apple Pay, which are new trends and give customers better convenience.
Make sure that the entire checkout process is versatile and quick, which can give you more eCommerce sales.
10. Improve Your On-Site SEO
Search engine optimization, or SEO, is a vital strategy that increases the chances of your eCommerce site being featured on the first page of various search engines.
This is a long-term project and strategy you need to focus on, with SEO statistics proving to help raise your website views and have more relevant potential customers make transactions from your website.
Here are some tips to help with your eCommerce website’s SEO:
- Perform keywords research and select target keywords for each page of your website.
- Optimize every webpage using the target keyword, incorporating each word or phrase naturally into your content, heading, and relevant meta tags.
- As mentioned, make sure you have a mobile-friendly website with fast loading times and invest in SSL certificates for better security.
All these can help you be seen by relevant people, who may be interested in the products and services you offer. Take note that this is a long-term strategy that takes time before it shows noticeable results, but it will be worth the time and effort with the millions of people using search engines every day!
Wrapping It Up
Garnering more eCommerce sales benefits your company, especially today as more people purchase necessities and splurge online during these different times.
With these strategies and new ways to get more customers, you can increase revenue, sales, and become more successful. So start utilizing any of these tips today and watch your eCommerce sales grow!