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Not everyone can indeed become like Steve Jobs, but everyone can try to be successful in his/her profession.

Today, I am going to talk about a very critical skill and a mindset related to career growth. That’s one of having digital skills to become a successful entrepreneur.

But more than just a mindset, and an entrepreneurial thought process, you need to cultivate some digital skills that will make you a one-man army.

An entrepreneur needs to have myriad skills and similarly, a professional who chooses to have an entrepreneurial mindset needs to seek out these skills to succeed.

Technology is evolving at a rapid pace motivating marketers and entrepreneurs to take up the digital route to increase brand awareness, reach out to the target audience to increase sales & conversions.

Let me get started by sharing the top 9 Digital Skills that will let you succeed in your career or become an entrepreneur that you aspire for.

1. Communication

There are hardly any jobs today that do not require proficiency in communication. It is one of the important parameters that result in the success of a professional.

Whether it be communication with patrons outside the organization or with your colleagues within the organization, a good communicator always has an upper hand.

The communication gap results in a lot of misunderstandings and doubts. If you are working on a project and falter with your communication, you will never be able to accomplish good results.

You must be now thinking that communication is a soft-skill and not a digital one. So, why is it even mentioned in the list?

The answer is simple. Today most of the communication takes place online. Teams today are split, they function across geographical dimensions.

Even communicating with your external stakeholders is done over the internet using emails, video calls, etc.  

I am listing some key tools that you need to get your hands dirty so that you make your time easier communicating.

  • ASANA — A Project Management tool that will help you to communicate and work within your team.
  • TRELLO — A personal Project Management software that helps individuals and smaller teams.
  • SLACK — A messaging app that helps you to get working with your team together.
  • G-SUITE — Google apps that are an all in one solution for a business.
  • SKYPE — A video calling solution to get going with your internal and client meetings.

2. Finance

Learning to manage money and the resources it can buy is an important skill to master. The efficient you are with your finances, the better you will grow as a professional.

That’s simply because you will create a direct effect on the company’s bottom line. Wondering are such employees are successful? Of course, they are!

Just as successful entrepreneurs know the art of managing money, you certainly would need to do that as well. For this, you would need to work on your analytical skills.

It won’t be easy if you are not analytical by nature, but always worth the effort.  A book that can help and which I recommend is Rich Dad Poor Dad. Read it to change your line of thinking.

Some digital tools that you should get handy with to work around with finances are:

  • You Need a Budget: Powerful personal budget & finance software
  • Wave Apps: Software that allows accounting, invoicing, payments, receipts, and payroll.
  • PayPal & Stripe: Softwares used for online payment/transactional

3. Branding

Irrespective of whether you are a marketer or not, branding is a top skill to gain. Branding is not only used for promoting or pushing company messaging. It can also be used to brand yourself, or rather say your professional self.

You do not need to be on par with Richard Branson as well. All you need to do is to get your basics right.

Understand the branding philosophy & start using it. You will develop slowly as time progresses. 

Personal branding will have a huge impact on your growth and that’s why it is something to tap on.  

Tools that are a must when it comes to branding:

  •  Blogging
  •  Using Social Media as an Influencer
  • E-Mail Marketing to grow your patrons
  • Grammarly: A tool to get all your writings straight. Use it while blogging or sending emails. This is a secret recipe for flawless content.

4. Marketing

The growth of a business depends on how well the marketing process is executed. Similarly, the growth of a professional depends on how well he markets himself.

From visiting, participating, and speaking at conferences, to managing your professional social media profiles, a good self marketer will always have an upper hand.

The future of digital marketing

In this Digital world, having first-hand knowledge of Digital Marketing is like a cherry on the cake. This will further help you to execute all your online campaigns with ease.

Another important skill to gain is storytelling. Customers are more inclined towards listening/reading to stories, whether they are personal or brand-related.

Some digital tools you should use here are:

  • Quora — An online Q and A Platform that can help you market your skills and give genuine advice.
  • Hootsuite — At tool that lets you plan your social media campaigns from one deck.
  • WordPress — The best blogging CMS that exists.

5. Networking

Indeed you cannot work in isolation. You need to get on and make professional relationships.

From times old, the world has favored people with stronger/greater connections. Be close to a tribe that has a similar interest. Make sure that you stay around high achievers, great executors, and champions.

Avoid toxic people as much as possible. Even on Social Media, just don’t accept any negativity.

If your mind is filled with negative thoughts, your energy will be drained towards that. Reach out to other entrepreneurs and influencers, offer help, and seek advice.

The tools you need to get good at here is:

  • Social Media
  • E-Mail
  • Phone Call (Etiquette)
  • WhatsApp

6. Automation

Repeating the same thing is not productive. Much of that repetition can be done by simple software. The good thing is that it doesn’t have to be expensive.

If you are not good with automation and technology, seek out time to learn this skill. But do not wait to put this into practice. Seek help from friends and colleagues.

Here you might need to check out:

  • Fiverr: Find professional support at cheaper prices
  • Zapier: Automate tasks on the web
  • Buffer: Schedule your Social Media Posts

7. Design

I know that you may not necessarily find an interest in design. Nor is it your career. But the truth is that many people overlook design and the ones who take care of their designs are well placed in the competition.

Good design catches more attention. So, whether you have got an awesome design on your resume or, your blog looks wonderful. You are going to stand out.  

Tools that you should try your hand at for digital skills are:

  • Photoshop — Create anything you desire
  • Canva — Online designer with drag and drop features
  • Behance — Online platform to discover creative work

8. Analytics

Analyze everything in your life. Even your first date and the decision to marry. Just kidding! You got to be driven by numbers.

If you can put tangible results in front of your superiors, you are doing your task well. Your gut might not always give you the right feeling, hence getting backed by numbers is what you need.

Follow your industry news and you will always be ahead of the game.

Tools to learn:

  • Google Analytics — It will help you understand your blogging efforts
  • Google Trends — Understand the turns of the market


Technology is not only about code. But coding is a core skill to gain in technology. Knowing a bit of HTML, CSS and some PHP will always be a winning combination for someone who blogs using the WordPress CMS.

Other languages like Python are relatively easy. In a small business environment, such skills pay off very well. You should become a T-Shaped professional who knows how to get things on track.

At larger enterprises, such skills might not help. But if you wish to enter entrepreneurship one fine day, then this is a good skill to have.

You may learn:

  • WordPress
  • Shopify
  • HTML, CSS & Javascript
  • PHP


These are some digital skills that will help you rock. Many of them might not come to work at your office, especially if you are in a department where these skills are least needed, but surely will help you grow.

Whether you opt for entrepreneurship in the time to come or work on seeking a higher position in a Small/Medium Enterprise, these are skills of great value.

Written By
Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 17 years and is currently the CEO of Digital Vidya, a leading Digital Marketing and Data Science training company. A graduate of IIT Delhi and a recipient of Adobe Content100, Pradeep is one of the most sought-after international speakers in Digital Marketing and Entrepreneurship.

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