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The demand for digital marketing is increasing day by day as every company – be it a start-up or a well-established one-is switching their marketing strategy from traditional to digital, and this presents new and exciting opportunities for marketing professionals.

There are many benefits of going back to school and educating yourself in digital marketing. A digital marketing degree can go a long way in helping individuals learn more about online marketing, and will also offer lucrative benefits for advancing your career.

Let’s take a look at some other benefits of being a certified digital marketer:

1. New Skills Are in Demand

With the evolution of the digital marketing industry, there has been a rising trend where companies are looking for individuals with expertise in website development, social media, and mobile app projects.

The demand for content producers is also increasing where organizations require skills for inbound and content marketing activities. Unique content development, social media marketing, and inbound marketing help companies succeed in digital marketing projects.

2. Go Digital With Your Expertise

Companies are on the lookout for experienced professionals with certified degrees who can promote their products and generate new leads. There is also a need for digital marketing managers who can handle digital customer acquisition and retention.

The most important thing for a person is to have the confidence to demonstrate their acquired skills to the world. You only have to turn your expertise digital and voila! Companies will always need you for your invaluable creativity, ideas, and commitment.

A degree can be a wonderful addition to your CV/resume and makes it easier for you to get noticed by big companies.

3. Flexibility in Career Choices

Not a day goes by without new job openings in multinational digital brands such as Google, LinkedIn, Twitter, and many others; providing opportunities to certified digital marketers. For example, in the year 2014, Ryanair created 200 jobs for digital marketers while End a Kenny at the Web Summit Taoiseach announced 400 openings for digital marketing roles.

Companies offering a wide array of digital job opportunities eventually get picky about the people they want to hire for the positions. This is the opportunity for you to put your digital marketing degree to good use. Expand your career by showing off your educational and professional expertise.

4. Better Skills Mean Higher Pay

Salary negotiation is the most encouraging aspect of being a certified digital marketer.
We already know how the demand for digital marketers is increasing every day. This in turn increases the value of the product produced. Prosperity Irish Digital Salary Survey for 2016 has highlighted that due to the increase in demand for digital marketers, their salaries are also increasing at a rapid pace.

The B2B Content Marketing Report conducted by the Content Marketing Institute confirms this. The study reveals that exciting new opportunities for digital marketers are on the rise; especially for those with certified degrees.

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5. Building Core Concepts

Just like learning math in school can help build the core concepts that will help you handle finances, later on, studying digital marketing at an institution can help form the marketing basis of your professional life.

Having an advanced level digital marketing degree will showcase your dedication to the field. It will also give you an edge over other candidates in a job interview. A digital marketing certification will confirm your exceptional knowledge of the subject.

6. Develop your own career: Become an Entrepreneur

The advertising industry and other media degrees have a more traditional approach for students to gain experience in the field. A coveted internship or graduate placement is old-school methods for developing an impressionable portfolio.

A degree in digital marketing, however, allows you to kick-start your own career even before you have set foot in the professional playing field. Social media platforms such as Twitter, Facebook, and Tumblr have a powerful presence where you can show off your talent and be your own boss. This way you will always stand out to future employers.

In order to own the most-frequently-visited blog, prepare for and give the Google Analytics exam; giving your digital marketing career pushing the right direction, while making your CV immensely impressionable for a company.


Despite all the benefits linked to having a degree in digital marketing, do not forget to be passionate about learning in professional life, and being open-minded. Formal education has its benefits. While acquiring your degree in digital marketing, apply it to your daily life to truly test your knowledge.

You will come across many like-minded people and those who couldn’t be more different. Do not take the experience negatively, however, since it will only increase your knowledge during the journey.

Education is all about learning and growing; and there is never a better time than right now to get your degree and kick-start your career in digital marketing.

Written By
Evie Harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. Find her on Twitter:@iamevieharrison

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