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The job market of the past and the job market of the present are two drastically different landscapes. One of the most significant differences between the two is the need for all individuals to market themselves and the availability of a platform to do so.

If you’re one of the many business people who plan to start the search for a new job, you’ll need to sell yourself not only during interviews but beforehand to various individuals as well—which nowadays includes everyone in your online network.

Ultimately, a successful job search in today’s business world must revolve around the proper use of digital tools and technology.

With the use of all these modern tools and communication channels comes the newfound responsibility to market yourself at all times. It’s no secret that recruiters and hiring managers are scouring social media to find and investigate new talent. Because of this, you have to promote yourself and carefully curate your identity to catch their attention.

Along those same lines, modern recruiting tools allow potential employers to learn more about candidates than they ever could before.

To properly promote yourself online, there is a slew of modern tools that help job seekers build and promote their brands—and we’ve compiled these 4 tips for job seekers to help depict how you can properly use them to ultimately land your dream job.

1. Build an Impressive Digital Resume

It is no secret that most companies require candidates to submit resumes and cover letters in digital form due to the shift to digital overall.

To make the process easier on yourself, consider utilizing a resume digitization service, which will allow you to embed graphs, photos, and links easily to make your resume outshine the others to potential employers.

If this sounds a bit too flashy for you, a more basic yet equally effective option is to create a PDF file of your existing resume. This is because most employers who don’t use an online job application platform prefer email applications that they can print on their end.

Whichever of these methods you find most compelling, keep in mind that your documents will likely be read, at least initially, on a mobile screen. Because of this, make sure your formatting is precise and consider testing out what your resume will look like by opening it on your own or a friend’s mobile device.

A quick set of rules for formatting includes keeping your paragraphs short, leaving ample white space on the page, and using bold or italics to highlight your most important points.

As a bonus, consider mixing in some color, icons, graphs, charts, or logos to visually represent your skills and experience as job seekers.

2. Manage Your Online Presence

Because so much of recruiting happens before you are invited in for an interview, creating a presence on professional social media tools, such as Linkedin, is crucial. And considering that approximately 90% of recruiters use LinkedIn as their primary search tool, this is not to be taken lightly.

As a professional searching for a new job, you need to not only present on LinkedIn, but you also need to be using it to your full advantage.

Consider the circumstance: right this minute, a recruiter is running a search on Linkedin for someone in your location, with expertise in what you do, and you’re not there. How are they ever going to find, interview, and hire you if you aren’t searchable?

You could miss out on a lot of opportunities by neglecting your online professional presence as job seekers.

Poor Communication

If you’re wondering how exactly you can position yourself on Linkedin to be successful, start with these tips as job seekers:

  • Complete your LinkedIn profile fully, including industry-specific keywords that recruiters will be searching for
  • Ask colleagues for skill recommendations and endorsements
  • Add as many meaningful contacts and connections as possible
  • Choose a photo that expresses both professionalism and a glimpse into your brand
  • Update your account frequently with articles, new skills, qualifications, and certifications

3. Master Your Technology

The internet takes over so much of the hiring process these days, and interviewing is no exception.

As technological advancement opens companies up to a wider candidate-base geographically, phone and video interviews have become the norm. With this type of interview becoming more common, being prepared both personally and technologically is important to master.

Some of the most important things to check off your list while preparing for a phone or video interview include getting yourself organized and testing out your equipment.

When the day of your virtual interview comes, you will want to do a little preparation beforehand to ensure that you are organized and ready to perform. To make sure your devices are compatible with and you know how to work the system that your interviewer plans to use for the interview, open it up ahead of time. A lot of companies nowadays are utilizing the easy-to-use but unfamiliar system of VoIP.

It’s important to familiarize yourself with what VoIP is, and the basic knowledge and functionality beforehand to most properly use it. It’s important to test out your equipment as well to ensure that it won’t malfunction during your interview.

If you fail to do so, you run the risk of derailing your interview and your impression on potential employers. Technology failures can make you come off as unprofessional and unprepared, which is the last perception you would want possible future employers to have.

4. Know How To Interact Via Tools

When it comes to interviewing with the aid of modern technology, there are specific skills that can make a candidate successful enough to stand out from the rest. Because of the lack of face-to-face communication, many candidates take that as an opportunity to get lazy with developing and honing their interview skills.

Rather than doing that, take advantage of being able to interview from the comfort of your own home using your tools and technology. Being able to do so will put you in the best light rather than making you look like a deer in headlights.

Because virtual interviews deny you the benefit of creating in-person connections, being aware of your body language becomes even more important in a virtual interview.

Be sure to sit up straight, maintain the illusion of eye contact by looking directly into the camera rather than at your computer screen, and avoid fidgeting with your computer, which includes clicking around to notes or your resume.

Keep in mind that some interview software programs allow your interviewer to rewind and rewatch, which means that any slip-ups can be viewed over and over again. Make sure to also check your lighting, sound quality, and picture clarity within the interview software to appear as professional, prepared, and as tech-savvy as possible.

You can do this by conducting a test run of your own or a mock interview with a trusted friend at least an hour in advance of your interview to give yourself ample time to make any necessary changes to your location or devices.

When you start looking toward the next step in your career or seeking a job, the points discussed before are all important to keep in mind. From marketing yourself online before applying for jobs to cautiously and meticulously navigating virtual interviews, properly using technology can position you one step ahead of the rest.

If you’re interested in learning more about the job search process, check out these other posts:

Written By
Tim Norris is a copywriter and business content specialist. Particularly interested in business technology and its effect on the modern world, Tim works effortlessly to inform businesses on how they can utilize tools to increase productivity. When he isn't deep-diving into the world of business tech, Tim enjoys swimming and spending time outdoors.

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