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Marketing doesn’t tend to be top of the lists of dream jobs when you’re a child. You rarely meet someone in the sector who knew that it was what they wanted to do from a young age.

However, it is a truly fascinating specialism that is proving increasingly popular as a career of choice. It’s not hard to see why.

Marketing is essentially a role that taps into consumer demand. It is concerned with identifying what consumers want and how businesses can develop products and services to meet their needs. This means that you get to engage with individuals on both sides of the fence. You communicate with consumers and businesses to ensure that everyone gets what they want!

The consumers leave content with a much-desired product or service, while the business owner turns over a considerable profit. So, if this sounds like something you’d be interested in, here’s everything you need to know about getting into a career in marketing.


Now, you may not need any qualifications to land a career in marketing. You could start from the bottom and work your way up. But, as with many careers, and educational qualification does help. Not only will it allow you to enter the profession higher up the ladder and on a more substantial wage, but it will endow you with absolutely everything you need to know to succeed in the subject area.

What’s more? You don’t necessarily have to spend your days commuting to a campus and attending lengthy lectures or seminars to achieve your qualification!

Courses like marketing masters online allow you to learn from a distance. This means that you choose the hours you want to work on it and can fit the course conveniently around your current roles and responsibilities. What more could you possibly hope for?

Choosing a Route

There are two main types of marketing, and you must decide which you’d like to engage with before applying for any positions. First, there’s in-house marketing. This means that you work directly for one company.

You will oversee their given range of products and help them to develop consistently as time goes on. This is brilliant if you land a place with a company you’re truly invested in who is forward-thinking with their wares and open to change and advice.

The second is freelance or agency work. This means your source or is assigned to individual one-off projects for companies who have decided to outsource their marketing work. This tends to be a little more difficult, as you have more background brand research to undertake regularly.

However, it can also prove much more rewarding, as you get to work with a whole host of individual companies and products. Neither option is necessarily better than the other. Whichever you opt for is entirely down to personal preference!

Once you’ve got to grips with the basics of marketing and have decided whether to look for an in-house position, freelance role, or agency position, you’re pretty set to go!

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