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It may come as a surprise, but most Americans are bi-cultural (at minimum), according to the Inter-ethnic Proximity Index. If you are bi-cultural, you identify with two predominant cultures (if you identify with more than two you are multicultural).

You may have been raised in a household with Latino parents, for example, within a “traditional” American neighborhood, and, as an adult, you may choose to identify with American culture, or Latino culture, or both.

As a professional, you may consider yourself a Latino employee, and you are not just a part of the American majority, but therefore also have an edge in the workplace. As bi cultural employees are now the majority, it is hence important to realize the complexities of intertwining cultural identities.

As a professional, you probably only use cultural norms from the dominant culture in which you are employed, i.e. American professional culture. Now, arguably, there is a wide variety of “American” professional cultures, from old-school cubicle traditionalism to new age rock-climbing-beer-drinking modernity.

No matter which of these you are working within, however, they are all still arguably “American.” We could get even headier and dive into the depths of what is really “American,” but let’s stick with a wider perspective, and focus on how other cultures within America can interplay in the workplace in a beneficial way.

The benefits of diversity in the workforce were disseminated widely in 2016, but the benefits of bi-culturalism remain lesser-known. Although overlapping, diversity, and bi-culturalism only intersect on certain topics. Diversity refers to more than just cultural identity.

For example, diversity can refer only to one’s heritage, which does not always mean that one has the culturally inherited norms of that ethnicity. Diversity can also refer to disability or capabilities, gender, and other characteristic identifiers.

Bi-culturalism, however, solely refers to characteristics, skills, knowledge, and other traits attributed to a culture you were raised in or are acculturated into. Put simply, for example, you might have Latino roots, but were not raised within Latino culture at all, therefore your ethnicity may be Latino, but you are not bi-cultural necessarily. If you are truly bi-cultural though, you have a deep understanding of two cultures in a unique way.

Biculturalism, then, is the under-appreciated gem for workplace opportunity. For example, the benefits of understanding niche markets as a cultural insider because of your bi-culturalism are unparalleled. In essence, because you are from a culture, you are often considered an “expert” in the culture, and therefore, at minimum, can give insights into tastes, norms, acceptable standards, interest levels, and so on.

For example, as a Latino, you might better understand if an advertisement for a certain product is insulting to other Latinos (or not). Hence, you can offer an invaluable perspective to any company, because multicultural consumers are now a key part of any clientele. Not only can you understand your cultures, how they collide, what is acceptable, and so on, but you can also become a voice for your “other” culture. This is an opportunity for you to show leadership, use unique skills, and stand out.

The benefits of biculturalism logically should run parallel with the benefits of being bilingual, diversity, and intercultural connections. Hence, being bi-cultural provides a strong opportunity for success. You never know, understanding your own biculturalism may even get you promoted, or land you your next job!


Written By
Cherise Tolbert writes on topics pertaining to Latinos (Hispanics), Diversity, and employment and has been published on multiple top blogs. She is an influencer on social media for LatPro, Inc., an award winning employment website working to connect Hispanic and bilingual job seekers with employers throughout the Americas. Cherise has her Master's from the S.I. Newhouse School of Public Communications at Syracuse University and has worked in communications for almost a decade. Connect with Cherise: LinkedIn

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