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With the digital economy in full effect all around us, more and more people are choosing to market themselves to businesses around the globe. Perhaps you are a freelance designer who is looking for new businesses to engage your services, or you are looking to settle down and work for one company for the foreseeable future.

Whatever the case might be, you will want to promote yourself in a way that resonates with an increasingly digital and mobile society. To do that, consider the following six ways to effectively advertise yourself in such a way that businesses will be motivated to hire you.

1. Consider Who Your Target Audience is

While you might want to be a jack of all trades, you do not want to just market yourself to as many employers as possible. You want to know each one as intimately as possible. The more you understand about them and the skills that they require, the more you will be able to tailor your approach specifically to them.

2. Discover and Promote Your Unique Selling Point

If you do not know what your unique selling point is, discover that and become passionate about it prior to trying to advertise yourself to anyone business. If your area of expertise lies in web development you will want to make that known to others around you.

Delivering on your unique selling point is what you will set you apart from others that are trying to get businesses to hire them as well. This is where you can highlight specific training or specializations that you have that you know will be an asset to the company. Using various web services, you can even create a website to show your potential employers more about your unique selling point in an interactive way.

3. Use Your Words Carefully

If you are selling vacuum cleaners, don’t talk about cars. This old school adage rings true in today’s digital world. You will want to use the key phrases and buzzwords that are well known within the industry in which you are trying to get hired. Do not overdo it of course, but do work to communicate through your words that you truly know what you are talking about.

4. Let Your Personality Shine Through

It is true that you are trying to get hired. You might be nervous and you might even be a bit shy about putting yourself out there on the line like this. Get over it as much as possible and display your personality throughout the application process.

Let the business know that you are a human being who is passionate about both his personal and professional life. The complete package is what will be appealing to prospective employers.

5. Keep Yourself in the Know

With the way technology is changing the world today, you cannot afford to stagnate in your quest for knowledge. You want to stay on top of your game by attending industry trade shows, conferences, and more whenever possible. This will look good when you begin to promote yourself to businesses in your area of expertise.

6. Make Yourself Web Knowledgeable and Embrace Its Technology

If you do not have a professional presence on the Web via social media and other digital realms, you need to correct that today. This is a prime way to advertise yourself to other businesses today and it will get you noticed. You will also learn of new opportunities in this way, so stay active and on top of your game.

These six strategies will go a long way towards helping market your skills in such a way that businesses will take notice. No matter if you are a digital nomad working from anywhere with an Internet connection, or you are working out of a stationary office, you can attract the interest of organizations big and small.

The key is to be confident and to let your strengths shine through while minimizing your weaknesses. Do that and you will go far in today’s business climate.

Written By
Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

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