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Focusing on producing something rather than purely doing the work is one of the defining habits of super successful people.

 Any production-oriented process will be one that encourages creative problem-solving and decision-making every step of the way.

It requires vision, strategy, and a level of engagement that inspires hours upon hours of thinking for yourself. In the end, even if the final product wasn’t that good, you can always count on it being a growing experience.

There are many things you can do in a day that will allow you to take on this production-oriented mindset, but making your podcast is truly an amazing opportunity for both personal and career development.

The production requirements alone require knowledge and skills from lots of different areas, many of which are transferable and useful for other business-related undertakings.

This list will give you 5 good reasons why you should consider starting a podcast and its possibilities for your career development.

1. Develop Managerial Skills

Making your podcast can be a pretty simple endeavor.

Essentially, you need a mic, a place to record yourself, and the means to upload it to relevant websites.

The process will become gradually more complicated whenever you try to develop your format further and improve your standard of quality. You want to sound better and have a smooth radio voice? Then you’ll need to think about investing in equipment and audio editing.

Having guests on your show is also cool, but now you have to worry about scheduling the interviews and sorting out the logistics.

Whatever these challenges may be, you will need to develop and apply an array of managerial skills to overcome them.

For example, if you’re going for a DIY approach, you’ll be relying on your time management skills to stay on top of your production schedule.

In case you’re looking to ease up your workload, you can build a team of freelancers that you will coordinate, lead, and delegate to.

The bottom line is, through problem-solving, you will gain relevant experience for higher, executive positions while at the same time working in less stressful conditions.

2. Collect Market Insights and Learn to Think Like an Entrepreneur

Your podcast is a product and you have to treat it as such.

It’s not enough to only produce it, but you have to handle other aspects of marketing such as placement and promotion. That’s why you need to have a pretty good idea of who you’re talking to, what for, and where to find them.

The great thing about podcasting is that it can also be a two-way street. Your audience is looking to get to know you, but you’ll also have a unique opportunity to get to know your audience.

A Podcaster on a Mic

Through community management and interacting with your fan base, you will have insight into the needs of a specific market niche. This kind of information allows you to build your podcast further and improve your brand, but it can also spark entrepreneurship ideas.

For instance, you might think of a product or service that could satisfy a specific need of your audience. The best part is, if your solution is desirable and your business takes off, you already have access to a community of potential buyers built around your brand.

3. Practice Your Public Speaking Skills

Being able to share ideas in front of a crowd of people and to do so in an engaging, yet fluent way is a skill any professional should have in their arsenal.

It’s a special type of communication skill, critical for good leadership as well as some other important aspects of your business life. It’s also one that people don’t have a tendency nor the opportunity to practice.

But to an extent, public speaking is nothing more than talking when the stakes are high. The most stressful thing about it is that you’re putting your reputation on the line and podcasts can help recreate a similar, yet a lessened feeling of pressure and anxiety.

The plus side is you are 100% in control of what people get to see or hear (unless you’re doing a live show, of course) and you’re not distracted by the simultaneous reaction of the public while you trying to find the next words.

These differences should serve as a pair of training wheels by making the tension of talking to an audience more bearable but still present to some extent.

You can control and play around with the stakes as well! If you’re looking for a bigger challenge just limit your recording and editing time, or make a live appearance on any of the social media platforms where you have a significant following.

4. A Great Opportunity for Networking

By making a podcast, you’re creating a great potential for valuable networking situations since you will be opening yourself up to contacts within your audience and, in case it fits your format, guest appearances. These people will most likely be members of the same community you are already in, whether you’re connected through your interests, profession, or industry.

If you leave a good impression on both your guests and your audience, there’s a good chance they will recommend you, your services, or your podcast to other people and there’s a good chance that among them are your future employers, clients, or associates. All of this makes podcasting a very important tool to have when we’re discussing the art of networking in the digital age.

Promoting your podcast on relevant social media platforms is also important for this reason exactly. You want to be easily accessible even if it means you’re going to encounter irrelevant messages or spam offers along the way.

The potential for making a good connection with a person that appreciates your work is something that hard work and resilience can’t always compensate for.

5. Adding to Your Brand

There is a famous quote from Arnold Schwarzenegger in which he explains how a well-built physique is an important status symbol because it represents hard work, discipline and it’s also something money can’t buy.

Similarly, when you invest in producing a podcast, you’re creating a body of work that reflects your abilities and stand as a testimonial to your efforts.

 In any case, your personality will be a key factor in the way people form their opinion about you, but this way, you’re providing people with evidence that communicates the level of commitment you’ve put into an idea and your ability to follow through.

This will become an additional feature for your brand only after a lengthy period. We’re talking years of consistent work that will eventually reflect determination. Still, it will go a long way in adding to a good first impression you’re looking to leave on potential clients and audience members.

Final Thoughts

The truly great thing about podcasting is that it can be a useful activity for any professional at any given stage of their career.

 Everyone has a voice and an opportunity to be heard, from those that are just starting and sharing their learning process, to those who are already experts and are looking for a way to give something back to the community.

Podcasting trends and statistics are showing that the popularity of the medium is still rising and will continue to do so in the foreseeable future.

Podcasts are a fun, cheap, yet rewarding way to step out of your comfort zone and challenge yourself. They give you a chance to try something different and experience something fresh, while perfect your skills and meeting a bunch of amazing new people along the way.

Written By
Mark is a biz-dev hero at Invoicebus- a simple invoicing service that gets your invoices paid faster. He passionately blogs on topics that help small biz owners succeed in their business. He is also a lifelong learner who practices mindfulness and enjoys long walks in nature more than anything else.

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