Personal branding is a process of creating an impression of who you are; your values and what you stand for in your career and life. Your personal brand encompasses unique skills and experiences that make you stand out. Having a great personal branding will give you an unfair advantage over others in your field.
There was a time when personal branding was meant for only CEO’s and celebrities. Nowadays, successful companies know the values of personal branding and they ensure all of their employees have that.
Creating a unique brand enables you to stand out from others and that’s one way to become successful in your career.
As a business owner, it’s impossible to build a successful brand without showing people how credible you are. In business, 84 per cent of buyers start their buying decision based on a referral. And they check your brand out online to see who you are and why they should buy from you.
This means your brand online is as important as your brand offline and if you don’t take charge of your brand online you might be missing out on some benefits.
Do you want to create and expand your personal brand? That should not be a problem as we have taken care of that for you in this post.
This post features the top 5 personal branding experts you should follow in 2018 to make you build and boost your personal brand and attract the benefits attached to it.
1. Gary Vaynerchuk
He was a part of the early investors in Twitter and Tumblr. Also, he owns the first wine e-commerce site in the world, WineLibrary.
Gary has been around for some time and has developed a reputable name in the marketing industry which made him create his own digital marketing agency, VaynerMedia. Vaynerchuk also runs a video blog, Wine Library TV, which he has used to expand his liquor business and became a social media giant.
He is definitely one person to follow this year as he has built himself strong followership online using his own social media influencing strategy.
He teaches growth hack to create a solid online personal brand and influencing. Following him can be the best decision you will make for your personal brand development.
2. Dan Schawbel
Dan Schawbel is referred to as a personal branding guru by The New York Times. He is a renowned career and workplace specialist and the Managing Partner of a Gen Y research and consulting firm, Millennial Branding.
He is the founder of the Personal Branding Blog, a blog that was ranked as number 1 Job Blog by CareerBuilder. He is a columnist at Forbes and the Times, a syndicated columnist at Metro US, and has contributed to Fortune, The Wall Street Journal, The Guardians Numerous many others.
He’s been invited to speak at some of the world’s top companies including Google, IBM, Time Warner, McGraw-Hill, and Siemens, as well as Harvard Business School, Stanford, Cornell, and MIT.
Dan has been labelled as a personal branding guru and he has much to offer if you diligently follow his strategic branding tips.
3. Leonard Kim
Leonard Kim is a managing partner at InfluenceTree, a company where he and his team has developed a comprehensive course that teaches top secrets in personal branding. He has been regularly featured in high-ranking publications such as Fox News, Fortune, Forbes, and Entrepreneur.
Leonard Kim’s TEDx Talk, Why You Should Let Your Fears Guide You, has been ranked by Forbes and Inc. Magazine as one of the best TED Talks.
Leonard Kim was recognized as a top digital marketing in 2016 and he is reputable for creating top content that instigates people to work towards their dreams. He also teaches how to discover, establish and develop personal brands.
4. Tim Ferriss
The 4-Hour Workweek author is a veteran when it comes to creating a buzz. He has mastered the art of using digital marketing and offline strategy to turn his books into a bestseller.
Tim Ferriss was included in the Fast Company‘s list of “Most Innovative Business People”, also one of Fortune‘s “40 under 40.”
He is an investor/advisor in some of the world-leading technology companies (Uber, Facebook, Shopify, Duolingo, Alibaba, and many others) and the author of five #1 New York Times and Wall Street Journal bestsellers.
Tim is recognized as a media expert due to the influence of his podcast, The Tim Ferriss Show, which is the first business podcast to get over 200 million downloads. Tim has the keys to making things get better and he pours out his mind whenever he teaches subject in his niche.
You should definitely subscribe to his podcast and channel to get first-hand info on how to make your brand get better.
5. Brian Tracy
Brian Tracy is the Chairman and Chief executive officer (CEO) of Brian Tracy International, a company that specializes in counselling on leadership, selling, self-esteem, goals setting, strategy, creativity, and success psychology.
Brian Tracy has developed experience and mastered the art of counseling, consulting and selling. He is a keynote speaker and seminar leader and have consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars in over 70 countries worldwide.
His audience includes corporate and public staff of world leading organization, he speaks several subjects including personal and professional development, strategy, and his seminar is renowned to bring long-lasting results.
On a final note, many people are devoted to getting better and building their personal brand these days and if you don’t attempt to grow, you will be left behind.
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