If you want to stand apart from the competition within your industry, social media can be a powerful tool to help you establish personal identity and build your reputation.
In order to be successful at it, you need to put forth continuous effort along with the right mix of tactics.
Below are 10 effective tips to help build your personal brand with social media.
1. Define Your Goals
In order to know which social media platforms your efforts should be going to, you need to set goals.
Are you looking to launch a new business? Differentiate your brand from the competition? Boost profits through increased sales? Once you have determined the goals you are looking to accomplish, you can begin formulating your strategy.
As an example, you may be looking to showcase your skills in the hopes of landing a new job. In this instance, you would want to put your focus on your LinkedIn profile.
If you are looking to expand your reach to a wider audience, you would want to work on optimizing your profile on Twitter by creating content to help drive interaction.
If you are a photographer, then Instagram would be your ideal platform and so on.
2. Come up with a Brand Statement
A brand statement is one that briefly and clearly defines you as a brand. To be successful in today’s business climate, you must be specialized in something. When coming up with your own unique brand statement, you want to clearly express the following:
- What value you provide (what problems do you solve for others?)
- How you make it unique helps you stand out from the competition.
- Who your target audience is.
By communicating this, you are letting people know exactly what you are capable of.
3. Have a Strong Presence on Social Media
To really grow your personal brand this day in age, you have to be social. Every day you should be sharing and producing content. You want to also make sure you are engaging with your audience through discussions, questions, comments, replies, etc.
This will not only help build your relationship with your audience but also strengthen the loyalty they have towards your brand.
4. Have a Content Strategy in Place
Just as businesses have a branding strategy, your personal brand requires an effective content strategy. The focus of your strategy needs to be on creating valuable and engaging content on a consistent basis that resonates with your target audience (also include content from reputable sources in your niche).
To make this process more seamless, you want to make sure you do two important steps.
One, create a content calendar filled with your posts and the times you want them to go out. Two, schedule your social media posts with a scheduling tool.
By doing these two very important steps, you will always have content in the queue and you will never have to worry about forgetting to post it.
5. Ensure Brand Consistency
For your personal brand to come across as more impactful, you want to make sure you are being consistent in your voice and brand messaging.
Here are some additional guidelines to keep in mind when it comes to keeping things consistent:
- Any colours, logos, and layouts should be consistent across all your accounts.
- Keep the tone and language in your content consistent.
- Your website, personal blog and business cards should all have a similar design.
6. Invest in Yourself
Investing in yourself and your career is all a part of personal branding and it does have a cost.
Here are some ways of spending money on yourself can help boost your personal brand:
- Hire an editor to proofread your content.
- Hire a speaking coach.
- Invest in books that will help you learn a new skill.
- Attend seminars and workshops
- If you don’t know graphic design, hire someone
7. Find and Join Groups in Your Niche
Take the time to find professional groups in your area and join them. They are great for networking and building relationships as well as learning. Aside from attending meetings in your area, you want to join online groups too.
Here are a few sites where you can find relevant groups in your niche:
- LinkedIn Groups
- Google Groups
- Facebook Groups
Once you join a group, you need to be an active participant in order to build up your presence and be seen as an expert among your target audience.
8. Launch a Weekly Email Newsletter.
Email marketing is still one of the most effective marketing techniques for strengthening both personal and business brands. Sending out a weekly newsletter is a great way to bring awareness to both your brand and content.
You will have the opportunity to discuss a wide range of topics as well as market any of your future endeavours to an active audience every week.
9. Create a Personal Website.
Anytime you are applying for a new job or people just want to know more about you, they are going to Google your name. For the power to remain in your hands, you want to make sure you have as much control as possible over what information is shared.
Depending on your niche, you want to focus on highlighting your unique strengths and identifying what sets you apart. You can include a summary of your CV, a short bio, any features you have had as well as past employers. You would also want to have a blog here.
If you do not have one already, it is time to get one going. Any content you share here should also be shared across all your social media accounts. And lastly, if available, try and get a dot-com domain with your first and last name.
10. Make Valuable Connections
LinkedIn is a great platform to find other experts in your industry to engage with. Once you’ve found your competitors or any top influencers in your area, analyze their posting habits, networks, as well as the content.
Pay attention to how their followers are engaging with what they post and incorporate any best practices into your branding strategy.
Here are some other ways to find people to connect with:
- Attend events (online and in-person).
- Go to niche forums and contribute to any issues you can offer insight on.
- Try to guest blog on niche websites.
- Get interviewed on podcasts and videos.
Cultivating a personal brand on social media will not be easy. It will require a lot of research and thought to do it successfully.
Remember, at the end of the day it is not what you look like or where you live, it is about showing people who you are and what you stand for.
This is a long-term effort that will require monitoring and adjustment along the way to ensure your personal brand continues to flourish.